Sony worked with Blis to increase the consideration and preference for Sony mobiles, in particular the Sony Xperia Z3.
Identify and target audiences seen in proximity to phone shops stocking Sony devices. Use retargeting to reach audiences once at home connected to Wi-Fi.
Locations: Proximity to Sony Sites, Phone Shops.
Retargeting: Reach audiences once seen in target locations.
Cross Device: Target multiple users in the same residential Wi-Fi.
Best Performing Location: O2 Stores, 13.75% Footfall Rate
Highest Volume: Three Stores
Average Engagement: 84% higher than industry average