Blis | Sony: Xperia Z3

Sony: Xperia Z3

Sony worked with Blis to increase the consideration and preference for Sony mobiles, in particular the Sony Xperia Z3.

Press Enquiries.
If you are looking for more information, resources or interview opportunities,
please contact the relevant regional PR team below.
EMEA
Melisa Fati
WithPR

Fitzroy House, 18-22 Ashwin
St, London, E8 3DL
blis@withpr.co.uk
+44 207 249 7769

US
Suzanne Hirsh
Liberty Comms

44 West 28th St
New York, NY 10001
blis@libertycomms.com
+1 415 429 5652

APAC
Oliver Budgen
Mutant Comms

123a Telok Ayer Street
Singapore, 068592
oliver@mutant.com.sg
+65 96350 5583

ANZ
Toby Hemmings
Bold Media

Level 14, 70 Pitt Street
Sydney, NSW 2000
tobhemmings@
boldmedia.com.au

+61 406 156 047

Strategy.

Products: Path / Connect

Identify and target audiences seen in proximity to phone shops stocking Sony devices. Use retargeting to reach audiences once at home connected to Wi-Fi.

Targeting.

Locations: Proximity to Sony Sites, Phone Shops.

Retargeting: Reach audiences once seen in target locations.

Cross Device: Target multiple users in the same residential Wi-Fi.

Volume Split by Store

18.4%
Phones 4U
25.3%
Carphone Warehouse
28%
Three
28.2%
O2

Results.

Best Performing Location: O2 Stores, 13.75% Footfall Rate
Highest Volume: Three Stores
Average Engagement: 84% higher than industry average

4x
Devices matched per household
28.8%
Frequency uplift
9.9%
Footfall rate

Location is powerful data for marketers.

Any questions?

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