Blis | MasterCard India: Summer Travel

MasterCard India: Summer Travel

MasterCard India worked with Blis to increase international and domestic travel spend from their affluent business and leisure traveller card holders during the holiday season.

Strategy.

Products: Path

Blis used their Path retargeting product to track the Device IDs of users who were seen in target locations.

These devices were then retargeted at a later point in time, the retargeting creative encouraged users to click

Targeting.

Affluent Locations: Airport Lounges, 4* and 5* hotels and wealthy residential neighbourhoods.

Retargeting: Residential WiFi

Devices: Mobile, Tablet and Desktop

Volume by Targeting Group

Results.

Average CTR: 2.32%
Qualified leads to landing page 65,000
Best performing device: Tablet CTR 11.67%

Best Performing OS
1.6M
Number of Impressions
SATURDAY
Best performing day
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