Blis | Jaguar

Jaguar: XE

Jaguar worked with Blis to promote the new Jaguar XE by reaching
affluent individuals.

Press Enquiries.
If you are looking for more information, resources or interview opportunities,
please contact the relevant regional PR team below.
EMEA
Melisa Fati
WithPR

Fitzroy House, 18-22 Ashwin
St, London, E8 3DL
blis@withpr.co.uk
+44 207 249 7769

US
Melisa Fati
WithPR

Fitzroy House, 18-22 Ashwin
St, London, E8 3DL
blis@withpr.co.uk
+44 207 249 7769

APAC
Oliver Budgen
Bold Media

745 Lorong,
5 Toa Payoh #01-07
Singapore, 319455

oliver@boldmedia.sg
+65 8402 1789

ANZ
Toby Hemmings
Bold Media

Level 14, 70 Pitt Street
Sydney, NSW 2000
tobyhemmings@boldmedia.com.au
+61 406 156 047

Strategy.

Products: Path /Audience

Identify and target Jaguar audiences through the use of historic location data and retargeting users at a time when they are most likely to engage e.g when on a residential WiFi address.

Targeting.

Locations: Jaguar Dealerships, Affluent Locations, Competitor Dealerships.

OOH: Jaguar OOH Locations

Demographic: Males, 35+ years

Jaguar Consumers: Jaguar owners over the previous 2 years (DVLA Data)

Volume by Targeting Group

Results.

Total number of impressions: 1,892,850
Best performing locations: OOH locations & Jaguar dealerships
Best performing creative: 480x320 interstitial

55%
Higher CTR thanindustry average
7.8%
Post click engagement
SUNDAY
Best performing day

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