Blis | Canon

Canon: Come and See

The “Come and See” campaign was created to inspire and entice new audiences into photography and the incredible capabilities of Canon products. The campaign presented a unique Canon story, using engaging mobile formats to drive people to the full experience on the Canon Hub. Set in the winter of Argentina’s mountains we follow Franco Moro, Skijoring World Champion as he is pulled along by a rider-less racehorse at speeds of up to 50km/h.

Strategy.

Products: Audience / Path / Video

Target millennials interested in photography but more accustomed to capturing moments on their smartphone, by looking at a set of chosen locations they often visit. Use video and interactive creative to capture the attention of Canon’s target audience and direct them to the Canon Hub.

Targeting.

Demographic: 18-34 year olds

Locations: Galleries & Photography Exhibitions, Trendy Areas & Venues, Sports events, Hotels, Hostels & Airports.

Creative: Interstitial, 3D MPU, Pre-roll and Leaderboard Units

Volume Split by Age Range

Results.

Best Performing Location: Trendy Areas 2.81% CTR
Display CTR: 2.6%
Best Performing Demographic: Females, aged 18-21

Best Performing Content Category
3.8M
Total number of video views
69%
Video Completion Rate
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