Bang and Olufsen worked with Blis to raise brand awareness of the new
Collect devices seen in locations related to Bang and Olufsen and then retarget users in two different areas: residential WiFi and when in proximity to B&O stores.
High Net Worth Region's, Affluent Locations, Residential WiFi and locations close to B&O stores.
Creative: Teaser, Interactive gallery, Store Locator Map.
Timing September - November 2015
Best Performing product: Path
Best performing month: November
Best performing phase: Phase 3 - Store Location Map