Blis | Bang & Olufsen

Bang & Olufsen: Beolink

Bang and Olufsen worked with Blis to raise brand awareness of the new multi-room speaker.

Strategy.

Products: Proximity / Connect / Path

Collect devices seen in locations related to Bang and Olufsen and then retarget users in two different areas: residential WiFi and when in proximity to B&O stores.

Targeting.

Locations: High Net Worth Region's, Affluent Locations, Residential WiFi and locations close to B&O stores.

Creative: Teaser, Interactive gallery, Store Locator Map.

Timing September - November 2015

Delivery & Performance by CTR

0.32%
Proximity
0.39%
Retargeting
0.50%
Path

Results.

Best Performing product: Path
Best performing month: November
Best performing phase: Phase 3 - Store Location Map

Best Performing OS
Best Performing Content
536K
Unique Users
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