Blis | Airbnb: Host Growth

Airbnb: Host Growth

Airbnb worked with Blis to increase brand awareness amongst homeowners across London, Amsterdam & Dublin.

Strategy.

Products: Play

Target three of Airbnb’s core audience segments with a 30 second skippable video, encouraging viewers to share their home through Airbnb.

Targeting.

Professional Nomads: Airport Lounges, Train Stations and Business Hotels.

Freelance Creatives: Trendy Venues, Art Galleries, Photo Exhibition and Fashion Districts.

Boomers: Private Sports Clubs, Theatres, Concert Halls and Museums.

Location, demographic and contextual/behavioural targeting was used for each audience segment.

Volume

14%
Creatives
27%
Boomers
59%
Nomads

Results.

Completed views: 1,055,699
Best Performing City: London & Dublin
Best Performing Audience: Professional Nomads VTR (84%)

90%
Viewability rate
79%
Completion rate
Best performing device - Desktop
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