Blis | Airbnb: Host Growth

Airbnb: Host Growth

Airbnb worked with Blis to increase brand awareness amongst homeowners across London, Amsterdam & Dublin.

Press Enquiries.
If you are looking for more information, resources or interview opportunities,
please contact the relevant regional PR team below.
EMEA
Melisa Fati
WithPR

Fitzroy House, 18-22 Ashwin
St, London, E8 3DL
blis@withpr.co.uk
+44 207 249 7769

US
Suzanne Hirsh
Liberty Comms

44 West 28th St
New York, NY 10001
blis@libertycomms.com
+1 415 429 5652

APAC
Oliver Budgen
Mutant Comms

123a Telok Ayer Street
Singapore, 068592
oliver@mutant.com.sg
+65 96350 5583

ANZ
Toby Hemmings
Bold Media

Level 14, 70 Pitt Street
Sydney, NSW 2000
tobhemmings@
boldmedia.com.au

+61 406 156 047

Strategy.

Products: Play

Target three of Airbnb’s core audience segments with a 30 second skippable video, encouraging viewers to share their home through Airbnb.

Targeting.

Professional Nomads: Airport Lounges, Train Stations and Business Hotels.

Freelance Creatives: Trendy Venues, Art Galleries, Photo Exhibition and Fashion Districts.

Boomers: Private Sports Clubs, Theatres, Concert Halls and Museums.

Location, demographic and contextual/behavioural targeting was used for each audience segment.

Volume

14%
Creatives
27%
Boomers
59%
Nomads

Results.

Completed views: 1,055,699
Best Performing City: London & Dublin
Best Performing Audience: Professional Nomads VTR (84%)

90%
Viewability rate
79%
Completion rate
Best performing device - Desktop

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