The Future of Mobile: The IAB Mobile Steering Group’s Viewpoint

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The Future of Mobile: The IAB Mobile Steering Group’s Viewpoint
Andy Beames
Andy Beames
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Mobile spend has rocketed in recent years in the UK, growing by 51.6% between H1 2015 and H1 2016 (IAB / PwC H1 Digital Adspend Study), there is no doubt that brands are getting excited about mobile, but with the rise of AI, VR, AR, chatbots, wearable tech and voice activated devices, what does the future of mobile look like?

Hear from the IAB Mobile Steering Group all about their favourite developments in the mobile space, what actually might work in the future, case studies of top future facing brands and get some top tips from the experts themselves.

View the full viewpoint including comments from Blis click here.

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Andy Beames

Andy Beames

Commercial Director | Blis is Commercial Director at Blis. He is an experienced and strategic sales leader with over a decade in the digital advertising industry. Throughout his career, Andy has worked with brands directly as well as with a wide range of the top UK media planning and buying agencies.