Blis | Proprietary Location Technology

Proprietary location technology.

Our technology stack was built from the ground up with accuracy and mobility in mind. Our London-based data scientists and engineers are dedicated to building and perfecting location targeting capabilities and product features.

Press Enquiries.
If you are looking for more information, resources or interview opportunities,
please contact the relevant regional PR team below.
Melisa Fati

Fitzroy House, 18-22 Ashwin
St, London, E8 3DL
+44 207 249 7769

Melisa Fati

Fitzroy House, 18-22 Ashwin
St, London, E8 3DL
+44 207 249 7769

Oliver Budgen
Bold Media

745 Lorong,
5 Toa Payoh #01-07
Singapore, 319455
+65 8402 1789

Toby Hemmings
Bold Media

Level 14, 70 Pitt Street
Sydney, NSW 2000
+61 406 156 047

Smart Pin.

Proprietary technology that removes inaccurate data.

The most important factor in location is the quality of data. Smart Pin is Blis’ proprietary technology that filters out inaccurate location data to ensure it does not contaminate our database.

The multi-step filtering process guarantees we never bid on impressions containing centroids or inaccurate lat/long coordinates. We also see the ‘location source’ of the lat/long and only bid on GPS-originated data.

Smart Scale.

WiFi to GEO technology that increases campaign reach.

Smart Scale is Blis’ proprietary algorithm, detecting and storing relationships between WiFi addresses and specific geo-locations contained within the Blis Platform.

Bid requests with accurate lat/long data that match a location group are stored along with any corresponding WiFi addresses in that location.

A relationship is created and any future bid requests containing a matching WiFi address is automatically associated with that location.

POI Database.

Global real-world location mapping at scale.

Blis has created one of the world’s largest location databases, mapping lat/longs to real-world physical locations.

This database is segmented into location categories and audiences.

Our team constantly monitor, maintain and update the POI database using multiple supply sources from around the world.

Trusted partners.

We have partnered with the industry's leading data providers, ad servers, creative platforms, and exchanges to provide customers with a reliable, end to end, ad delivery solution.

Location is powerful data for marketers.

Any questions?

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