ROI Archives | Blis

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Blis Posts Tagged ‘ROI’

November 21 2017
When Micro-moments Deliver Big ROI

Today, we glance, gawk and stare at our smartphones all day — from the moment we wake up to the time we fall asleep. Whether we’re checking the news our Instagram, or the weather, we look at our phones 30 times a day, while Millennials look upwards of 150 times each day.

November 7 2017
3 Attribution Questions You Should Be Asking

Attribution — the process of figuring out how various marketing touchpoints help lead to a conversion—is key to effective marketing. It gives advertisers insight into what’s working and what isn’t, enabling them to reduce waste and optimize their campaigns. This, in turn, can help inform future media budgets and boost ROI. In short, accurate attribution […]

June 28 2017
How to Increase ROI and In-store Sales

A shopper’s path to purchase no longer looks like the linear train track it once did. Now, each unique individual seems to be riding their own personal roller coaster to the point of sale—complete with loops, drops, or sudden lurches forward. In the world of Consumer Packaged Goods (CPG), the path to purchase is especially […]

May 16 2017
How Do You Target Shoppers on the Street?

Ever wonder how you can accurately target your shoppers on the street? Or what’s driving the convergence between the digital and physical world to enhance shopper’s in-store experiences? Or perhaps how location and content can be layered to deliver those ideal highly personalized ads? Wonder no more. Over the next couple weeks, we will be […]

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