ROI Archives | Blis

Blis news from around the world.

Keep up to date with our latest press releases, market insights and media coverage.

Blis Posts Tagged ‘ROI’

January 3 2018
Allocate Your 2018 Marketing Budget for Greater ROI

In 2017, large businesses reported increases of over 50% to their media marketing budgets, according to a study by TargetMarketing. Now, brands are assessing the success of the past year’s allocations and making difficult decisions about how to generate greater returns in 2018.

November 21 2017
When Micro-moments Deliver Big ROI

Today, we glance, gawk and stare at our smartphones all day — from the moment we wake up to the time we fall asleep. Whether we’re checking the news our Instagram, or the weather, we look at our phones 30 times a day, while Millennials look upwards of 150 times each day.

November 7 2017
3 Attribution Questions You Should Be Asking

Attribution — the process of figuring out how various marketing touchpoints help lead to a conversion—is key to effective marketing. It gives advertisers insight into what’s working and what isn’t, enabling them to reduce waste and optimize their campaigns. This, in turn, can help inform future media budgets and boost ROI. In short, accurate attribution […]

June 28 2017
How to Increase ROI and In-store Sales

A shopper’s path to purchase no longer looks like the linear train track it once did. Now, each unique individual seems to be riding their own personal roller coaster to the point of sale—complete with loops, drops, or sudden lurches forward. In the world of Consumer Packaged Goods (CPG), the path to purchase is especially […]