Retailers Archives | Blis

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Blis Posts Tagged ‘Retailers’

February 22 2018
How Companies Are Using Location Data, in 5 Charts

The use of artificial intelligence is becoming more common in smartphones, connected home devices, wearables and connected cars. By 2020, there will be 20.4 billion connected devices in use, according to market research firm Gartner. Location data is getting easier and easier to acquire.

December 18 2017
Retailers: Want to know why you’re losing customers?

Retail marketing teams are given access to a great deal of data about their customers. This particularly applies to retailers who offer loyalty programs: in addition to the personal contact information, these programs allow marketers to track a wealth of data points, such as frequency of store visits, brand preferences, and amount spent per product category.

December 6 2017
Retailers, do you really know your consumers?

Retailers might think they know their consumer, but do they? Blis, the global advanced location data technology company, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data.