Puja Pannum Archives | Blis

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Blis Posts Tagged ‘Puja Pannum’

December 6 2017
Retailers, do you really know your consumers?

Retailers might think they know their consumer, but do they? Blis, the global advanced location data technology company, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data.

November 6 2017
How to make the right location-inspired marketing move

The affluent and exciting MENA market is full of marketing potential, but still biased towards traditional channels such as print and outdoor. These old favourites may have stood the test of time, but Gulf consumers are embracing smartphone technology and local marketers must do the same.

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