Oracle Data Cloud Archives | Blis

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Blis Posts Tagged ‘Oracle Data Cloud’

November 7 2017
3 Attribution Questions You Should Be Asking

Attribution — the process of figuring out how various marketing touchpoints help lead to a conversion—is key to effective marketing. It gives advertisers insight into what’s working and what isn’t, enabling them to reduce waste and optimize their campaigns. This, in turn, can help inform future media budgets and boost ROI. In short, accurate attribution […]


New Collaborations to Improve Measurement of In-Store Sales

Shopper marketers everywhere are quickly realizing that if they want their digital advertising efforts to lead to greater foot traffic and in-store sales, location data is key. In fact, spending on location-based advertising is expected to grow by 24 percent per year, reaching $29.5 billion in 2020. But in order to reap the benefits of […]

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