Mobile Marketing Magazine Archives | Blis

Blis news from around the world.

Keep up to date with our latest press releases, market insights and media coverage.

Blis Posts Tagged ‘Mobile Marketing Magazine’

December 6 2017
Blis Launches Consumer Behavioural Analytics Tool Along With Global Retail Study

Location data technology company Blis has launched an analytics tool that enables marketers to analyse consumer behaviour through mobile movement data.
The tool, called ‘Smart Trends’, provides in-store behavioural insights and in-store comparison of location types and brands. It enables marketers to breakdown demographic, contextual, time, and device type analysis, while comparing behaviour of user groups side-by-side.

November 30 2017
2017 Award Winners: Most Effective Use of Video

The team at Doritos, OMD UK and Blis took home the trophy for the Most Effective Use of Video with their campaign for Doritos Heatburst, which was designed to tease and entertain the brand’s ‘hyperlifers’ audience – young consumers with a passion for film, gaming and sports. After identifying its audience using online and offline behaviours, the campaign used location-targeted video to raise awareness and drive footfall.

December 22 2016
Blis and Moat Partner to Measure Mobile Viewability

Mobile location solutions provider Blis has teamed up with Moat, an analytics and measurement company for marketers and publishers, to measure viewability – as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.