Welcome to the future
With super computers in our pockets, new screen sizes and an explosion in technologies such
With super computers in our pockets, new screen sizes and an explosion in technologies such
As new buying models proliferate, in a constant game of catch up with ongoing technological
Media owners, brands, and agencies need to collaborate to create successful mobile campaigns. This is true from when starting to develop the media plan through to the resulting creative execution and optimisation, yet still many brands persist in repurposing advertising made for other media.
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