MENA Archives | Blis

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Blis Posts Tagged ‘MENA’

December 7 2017
Blis introduces behavioural analytics tool powered by movement data

Blis, which specialises in location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a report, Mastering Consumer Trends: A Global Retail Study, giving side-by-side behavioural comparison of user groups across four global brands in seven countries.

June 16 2017
Put Ad Dollars Where Your Consumers Are

Across the world, mobile is our primary device. For browsing online or talking to friends, it’s the one we instinctively reach for and the one we always take with us on the go. In the US, spend on mobile has overtaken desktop : as consumers spend more time on their mobile devices, marketers worldwide hedge […]

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