Marketers Archives | Blis

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Blis Posts Tagged ‘Marketers’

August 23 2016
Finding Audiences: Not All Location Data Are Created Equal

Location data are a key tool in marketing’s current quest to find consumers and the context they inhabit at any particular moment. But while brands around the world are navigating their way with location data, the fact remains that not all data is good, Andrew Darling, director of communications with Blis, told Campaign Asia-Pacific.