Location data Archives | Blis

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Blis Posts Tagged ‘Location data’

November 21 2017
When Micro-moments Deliver Big ROI

Today, we glance, gawk and stare at our smartphones all day — from the moment we wake up to the time we fall asleep. Whether we’re checking the news our Instagram, or the weather, we look at our phones 30 times a day, while Millennials look upwards of 150 times each day.

October 31 2017
New Collaborations to Improve Measurement of In-Store Sales

Shopper marketers everywhere are quickly realizing that if they want their digital advertising efforts to lead to greater foot traffic and in-store sales, location data is key. In fact, spending on location-based advertising is expected to grow by 24 percent per year, reaching $29.5 billion in 2020. But in order to reap the benefits of […]

October 16 2017
How Universities Are Using Location Data to Recruit Top Talent Like Businesses

Using location data helps advertisers target specific audiences for advertising, but now this data is being utilised by universities for recruiting purposes. Writing exclusively for ExchangeWire, Nate John-Grose, sales manager, Blis, talks about how universities are finding new ways to recruit top talent by analysing location data and using advanced targeting capabilities to connect with a whole new audience.

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