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Blis Posts Tagged ‘Jamie Crespi’


Looking for Loyalty? Be Personal and Transparent

Today’s consumers find temptation—and advertisements—at every turn. A woman might click an ad for ankle boots on her mobile phone, but browse a competitor’s stylish knee-high boots a minute later. Increased purchase options and more opportunities for consumers to pursue them both online and offline have put a dent in consumer loyalty. In fact, 77 […]

January 10 2018
Can Smaller Marketing Budgets Produce Greater Returns?

Can Smaller Marketing Budgets Produce Greater Returns? Can Less Ads Mean More Gains for Brands? Nobody likes a budget cut. For marketers, getting their ad dollars slashed can be particularly painful. According to Pepper Global, 37 percent of marketers say that budget constraints keep them from carrying out an effective marketing automation strategy. Meanwhile, almost […]

January 1 2018
Using December’s Data to Boost January’s Sales

For brands, the holiday season is often the busiest—and most lucrative—time of year. Consumer spending in the U.S. is expected to hit 100 billion, with Black Friday having brought in a record of $7.9 billion (with 40% of purchases coming from mobile phones). So it’s easy for brands to feel tempted to celebrate their holiday […]