IRI Archives | Blis

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Blis Posts Tagged ‘IRI’

January 1 2018
Using December’s Data to Boost January’s Sales

For brands, the holiday season is often the busiest—and most lucrative—time of year. Consumer spending in the U.S. is expected to hit 100 billion, with Black Friday having brought in a record of $7.9 billion (with 40% of purchases coming from mobile phones). So it’s easy for brands to feel tempted to celebrate their holiday […]

November 7 2017
3 Attribution Questions You Should Be Asking

Attribution — the process of figuring out how various marketing touchpoints help lead to a conversion—is key to effective marketing. It gives advertisers insight into what’s working and what isn’t, enabling them to reduce waste and optimize their campaigns. This, in turn, can help inform future media budgets and boost ROI. In short, accurate attribution […]