in-store sales Archives | Blis

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Blis Posts Tagged ‘in-store sales’

New Collaborations to Improve Measurement of In-Store Sales

Shopper marketers everywhere are quickly realizing that if they want their digital advertising efforts to lead to greater foot traffic and in-store sales, location data is key. In fact, spending on location-based advertising is expected to grow by 24 percent per year, reaching $29.5 billion in 2020. But in order to reap the benefits of […]

June 28 2017
How to Increase ROI and In-store Sales

A shopper’s path to purchase no longer looks like the linear train track it once did. Now, each unique individual seems to be riding their own personal roller coaster to the point of sale—complete with loops, drops, or sudden lurches forward. In the world of Consumer Packaged Goods (CPG), the path to purchase is especially […]