Google

Featured in The Drum: How to improve the experience and representation of Black talent in advertising

Kelly Jacobson Collins, our privacy compliance director, on how we can ensure that the conversations and ideas sparked during Black History Month (BHM) maintain momentum.

From AdExchanger: Advertisers are missing key audiences – even before third-party cookies disappear

The ad tech industry has been discussing a cookieless future for the past few years. But advertisers and agencies are slow to realize that audiences have long been flying under their radar.

From AdExchanger: Not to change the Topic, but a cookieless future is about more than just what Google does

Just when things started to feel less overwhelming, Google announced another change: It’s replacing FLoC with Topics. Brands and agencies – here we go again.

From Campaign: Google is not killing ID solutions, but has succeeded in sowing doubt

Fionn Hyndman, Asia managing director of adtech firm Blis, told Campaign Asia-Pacific that Google is being proactive. “It appears that Google is genuinely looking to protect consumer privacy whilst also looking to futureproof against current and future privacy regulations, and so the industry will have to accept that individual targeting looks like it will be a thing of the past,” he said.

From MarTechSeries: Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One

No one could blame the digital marketing community for feeling exhausted right now. Over the past year,

From The Drum: This time it’s personal: why advertising has to change

Evolving privacy legislation and platform changes by the likes of Google, Facebook and Apple means that very soon there will be less data available, not only to brands but to the entire ecosystem.

Role Models in the Age of the Consumer Data Breach

In the era of GDPR, data breaches and news leaks, it’s an understatement to say

Is Facebook too powerful?

By Paul Thompson, Chief revenue officer at Blis Three hours and 27 minutes into Mark