Blis Research Shows Shopping Habits Are Increasingly Mobile and Automated
New Report Around Omnichannel Shopping Shows 71% of Consumers Are Mobile Shoppers, While 61% Are Willing to Automate Their Purchase.
Retailers are learning to tap technology for bricks-and-mortar loyalty
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.
Consumers Are Realizing the Value of Their Data. Here’s How Online Marketers Should Respond
With the adoption of GDPR in 2018 and other similar laws coming into play this year, consumers are hyper-aware of their data and how it’s being used (or misused). With seemingly daily headlines about data misappropriation—in addition to Facebook’s non-stop data breaches—it’s become apparent that consumer data is fueling a new multi-billion dollar industry that hasn’t taken privacy concerns seriously.
How marketers can reach new audiences with location data
The average adult spent three hours and 35 minutes a day on their mobile device
Consumers Willing to Forgo Privacy, For a Price
Online privacy is a topic that everyone is talking about right now, but the general belief that consumers are unaware of how their personal information is being shared by technology providers may be outdated. New research indicates that consumers are actually more aware of how their personal information is being used today than they were last year, with those ages 55 and above showing the greatest level of awareness.
New Research Reveals Consumer Perceptions of Personal Privacy and Data
Blis, the global pioneer in advanced location data technology, today announced the launch of a new research report titled The Currency of Data: Quantifying the Value of Consumer Information in 2019, which uncovered how Americans feel about their personal data and how willing they are to share it.
Role Models in the Age of the Consumer Data Breach
In the era of GDPR, data breaches and news leaks, it’s an understatement to say
Where you are defines you: Mobile in advocacy efforts
Over the past few years, we have seen an increase in advocacy issues such as
New Research from Blis Uncovers U.S. Consumer Shopping Plans Ahead of the Holidays
Blis, the global pioneer in advanced location data technology, today announced the launch of a new research report titled A 2018 Holiday Shopping Outlook: How and Where Consumers Will Buy During the Most Wonderful Time of the Year, which uncovered how American consumers are planning to shop this holiday season.
