Gil Larsen

What we didn’t get to see at the 2020 Mobile World Congress

For the first time in its 14-year history, the Mobile World Congress was cancelled. On the official event website, it states that “the GSMA has cancelled MWC Barcelona 2020 because the global concern regarding the coronavirus outbreak, travel concern and other circumstances, make it impossible for the GSMA to hold the event.”

Top retail and mobile trends from CES 2020

CES 2020 was, by many accounts, not so different from past events. However, there were a few notable trends to follow – some that could have a lasting impact on retail in the future. If you think we’re talking about VR and AR, think again. These trends are focused on the slightly less sexy – but infinitely more valuable – progress around data monetization, 5G and frictionless checkout.

2020 is coming: Predictions for the next decade

What will the next 10 years hold for us? For starters, we’re already seeing a correction and levelling of the some of the shifts that the last decade brought, particularly in the retail sector.

Value-driven positioning can prompt consumers to switch brands

Brands that stress authenticity and transparency are winning over consumers, with a new report finding

Rely on actual behavior to understand your customers

We’re living in a post-truth world today, and that’s a little alarming. From global government

Verify your data to yield better campaign results

It seems like the temperature always dips around Labor Day – as if Mother Nature observes the unofficial beginning of autumn like we do, even though fall doesn’t really start for a few more weeks. With back-to-school sales behind us, shoppers are already eyeing the smattering of Halloween pop-up stores that have begun invading malls and Main Streets, and some are even planning their holiday gift shopping. As everyone starts to spend more time indoors and gear up for the winter holiday season, how are brands and marketers adjusting?