Digital Doughnut Archives | Blis

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Blis Posts Tagged ‘Digital Doughnut’

November 30 2017
The Perils Of Inaccurate Location Data And How To Avoid Them

The potential for location data from mobile phone usage is huge, but it’s all made redundant unless tech experts can guarantee clean and accurate information. Amid concerns about where ad spend is apportioned, how can we ensure that data is accurately extracted and applied by brands at different points of the consumer journey.

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