Digital Advertising Archives | BlisMedia

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Blis Posts Tagged ‘digital advertising’

October 4 2017
We’re still underinvesting in mobile

Media owners, brands, and agencies need to collaborate to create successful mobile campaigns. This is true from when starting to develop the media plan through to the resulting creative execution and optimisation, yet still many brands persist in repurposing advertising made for other media.

September 12 2017
What Disney & IBM Can Teach Omnichannel Marketers

In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Looking across various industries, here are three best practices for brands looking to deliver effective omnichannel experiences.

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