Digiday

From The Drum: With vaccinations on the rise British retail is bouncing back

With more than half the British population having now received both doses of the Covid vaccine, consumer confidence appears to be at its highest levels since the start of the pandemic and it has enabled even more consumers to return to physical retail. As of the end of May ‘21 Blis has observed that the number of visitors to high street retailers in the UK is at 95% of our pre-Covid benchmark and this is the highest level seen for the last 15 months.

From The Drum: The future of measurement: why it’s time for CMOs to kick the cookie habit

Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.

From Digiday: Marketers fret as Apple’s hardline stance on tracking gets firmer

Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.

From Digiday: ‘An early red flag’: Mobile ad industry grapples with early uncertainties from Apple’s tracking crackdown

The closer you get to a point of change, the more uncertainty there is. Just ask mobile ad execs scrambling to make sense of Apple’s monumental privacy update.

Digiday: Stricter than the ad tech industry expected

Digiday’s Lara O’ Reilly spoke to ad tech execs, including Blis CTO, Aaron McKee, about Apple’s latest clarifications on the upcoming privacy changes.

How Companies Are Using Location Data, in 5 Charts

The use of artificial intelligence is becoming more common in smartphones, connected home devices, wearables and connected cars. By 2020, there will be 20.4 billion connected devices in use, according to market research firm Gartner. Location data is getting easier and easier to acquire.

Despite promise, brands still struggle using location data

Interest in location-based ads sparked following the arrival of Snap Maps earlier this month, but many marketers believe getting accurate location data is still too complicated for them to spend more money on audience targeting in this way. Blis’ director of global communications, Andrew Darling, chimes in.

How location based marketers look to the past to predict the future

The iPhone–which is turning ten this month– transformed the way people communicate, shop, and travel. It also transformed the way marketers reach their ideal audiences. For the first time, they could use the smartphone’s location data to find out where consumers were—and buy impressions accordingly.

How ad blocking played out in 2016

The threat of disappearing ad revenues from ad blocking continued to cause a lot of anxiety for publishers and advertisers this year, some doomsday researchers suggesting it could cost the industry between $16 billion and $35 billion by 2020.