The real-world rewards for embracing global consumer culture
Once an exclusively American curiosity, Australians have gleefully embraced Black Friday in all it’s bacchanalian
Black Friday: the fine line between online and offline
The big online players are growing bigger, while some physical stores are disappearing around the
Value-driven positioning can prompt consumers to switch brands
Brands that stress authenticity and transparency are winning over consumers, with a new report finding
A day in the life of… Alex Wright, Head of Insight at Blis
Alex Wright is the Head of Insight at location data and intelligence specialist Blis. For
The audience marketers can’t afford to ignore when it comes to sporting events
Over the summer the eyes of the world have been focused on Europe as it
Retail lines blur for shoppers in Singapore and Australia
Shoppers’ attention and discretionary spending are being pulled in multiple directions, meaning retail strategy has to evolve, according to new research into shopping habits in Singapore and Australia.
Sharing is Caring: The Measurable Value of Customer Promiscuity in a Slow Auto Market
In marketing we are conditioned to value building and retaining brand loyalty, so it may seem counterintuitive to consider the potential benefits of customer promiscuity – the propensity for customers to visit competitors/alternative choices. In a recent footfall study of Australia’s automotive category, Blis explored these concepts by analysing visitor crossover between dealerships to uncover clues as to what promiscuity means to brands
Singaporean shoppers prefer shopping in store
The Real Retail Study analysed shopper behaviour in Singapore, and concluded the desire to shop in store is also very much alive, especially when it comes to food and groceries (79 per cent), followed by furniture and home furnishing (69 per cent), and household appliance (61 per cent).
Singaporean shoppers prefer shopping in store
The Real Retail Study analysed shopper behaviour in Singapore, and concluded the desire to shop in store is also very much alive, especially when it comes to food and groceries (79 per cent), followed by furniture and home furnishing (69 per cent), and household appliance (61 per cent).
