Andy Beames Archives | Blis

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Blis Posts Tagged ‘Andy Beames’

November 30 2017
The Perils Of Inaccurate Location Data And How To Avoid Them

The potential for location data from mobile phone usage is huge, but it’s all made redundant unless tech experts can guarantee clean and accurate information. Amid concerns about where ad spend is apportioned, how can we ensure that data is accurately extracted and applied by brands at different points of the consumer journey.

October 4 2017
We’re still underinvesting in mobile

Media owners, brands, and agencies need to collaborate to create successful mobile campaigns. This is true from when starting to develop the media plan through to the resulting creative execution and optimisation, yet still many brands persist in repurposing advertising made for other media.

April 10 2017
The Future of Mobile: The IAB Mobile Steering Group’s Viewpoint

Mobile spend has rocketed in recent years in the UK, growing by 51.6% between H1 2015 and H1 2016 (IAB / PwC H1 Digital Adspend Study), there is no doubt that brands are getting excited about mobile, but with the rise of AI, VR, AR, chatbots, wearable tech and voice activated devices, what does the […]

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