Alex Wright Archives | Blis

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Blis Posts Tagged ‘Alex Wright’

February 5 2018
Physical stores could benefit from competitors

H&M recently announced it would be closing more stores, signaling that the pervasive problems of physical retail are now trickling into previously successful divisions like fast fashion. In a recent retail study from location-marketing company Blis, results signaled that proximity to nearby competitive outlets could increase foot traffic.

January 23 2018
Cortana, Alexa, Siri, Google Now: Marketer’s New Best Friends?

How do voice activation services affect location data’s relationship with advertising and marketing? Voice activations services and AI-driven virtual assistants are having a moment. While Siri has been around the longest, Alexa and OK Google have made strides to surpass her in popularity. And what Cortana lacks in popularity, it apparently makes up for in […]