Starting a career in advertising – live chat
Whether you want to design memorable adverts or sell to multimillion pound clients, ask our experts for their tips on Wednesday 31 August from 1–2.30pm
Two kids are sitting on a bus and one snaps off a piece of Cadbury’s chocolate to share. Later, the pair marry and their teenage son is sitting on a bus, he smiles at a girl sitting in front of him, and snaps off a piece of chocolate and hands it to her. The entire scene lasts just seconds but it’s an iconic advert which has stayed with TV viewers long after it has been taken off air.
Advertising at its best has the power to captivate and capture the imagination of a nation. For example, many took to Twitter to praise Always’ #LikeAGirl campaign, which was viewed by tens of millions on YouTube alone. While for others, the release of the annual winter John Lewis advert is a much-anticipated event – with commenters, journalists and bloggers all going online to debate what it may contain.
Great advertising also feeds into sales. Whether you’re flogging car aerials out of a car boot, like Lord Sugar in his early days, or making pitches to multimillion pound clients – being able to sell takes creativity and flair.
To succeed you need to be likeable, creative and be able to think outside of the box. “Advertising and sales are hugely competitive industries, and creative advertising roles are among the most heavily subscribed in any industry,” says Phil Edelston, managing director of Dylan Marketing Recruitment.
“Successful candidates need to be extraordinarily persistent and resilient. Your portfolio must be up to scratch and you may want to consider focusing it on specific advertising or sales areas. You’ll also need to work hard at networking and building relationships.”
So, if you are looking for advice on starting a career in advertising, join us on Wednesday 31 August from 1-2.30pm BST for a live chat with our expert panel. We’ll be discussing:
- Ways to break into advertising.
- Tips on getting work experience in the sector.
- Networking and building contacts.
- CV, cover letter and job interview advice.
Paul Thompson is vice-president of EMEA for Blis. Over the last 22 years Paul has gained extensive industry experience, and worked at some of the most progressive media companies, including BBH, Motive, SMGV, Dentsu Aegis, News International & Yahoo. Thompson joined Blis in 2012 to work at the intersection of programmatic buying, mobile advertising and location data.
To read the full article and see the live feed click here.
Tags: advertising, Blis, Career, Guardian, Live chat, Paul Thompson