October 16 2017
- How Universities Are Using Location Data to Recruit Top Talent Like Businesses
Using location data helps advertisers target specific audiences for advertising, but now this data is being utilised by universities for recruiting purposes. Writing exclusively for ExchangeWire, Nate John-Grose, sales manager, Blis, talks about how universities are finding new ways to recruit top talent by analysing location data and using advanced targeting capabilities to connect with a whole new audience.
September 25 2017
- PlaceConf: Will Location Analytics Disrupt Ad Models?
Earlier this year, GroundTruth rolled out a new performance model called Cost Per Visit that charges marketers only when people come into their store or business location. With other companies like Blis and Retale rolling out their own pay-per-visit model, brands and marketers alike are having to fundamentally rethink how they buy media.
September 25 2017
- Blis Location Data Shows Formula 1 Lights Up Singapore’s Economy
Leading location technology company, Blis, today unveiled insights from Singapore’s Formula One weekend. Coming on the 10th anniversary of F1’s arrival Singapore, the data points to the enormous commercial benefit the race brings to the local economy, showing a 173% jump in mobile activity at key local restaurants and an 82% lift at local shopping malls, compared with normal weekend activity.
September 13 2017
- What Location Strategies Are Major Brands Using To Make Retail Relevant Again?
"We’re trying to make it easier for customers to start and stop anywhere," says Best Buy VP Shari Rossow. "It’s now a basic expectation for how we all shop." The challenges of omnichannel retail are well known by major brands and while the situation is largely a “glass half full,” there are signs that marketers’ focus is sharpening when it comes to using location data to shape the way they understand and reach their customers.
September 12 2017
- What Disney & IBM Can Teach Omnichannel Marketers
In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Looking across various industries, here are three best practices for brands looking to deliver effective omnichannel experiences.
August 29 2017
- My Switch Off Moment: Harry Dewhirst
Harry Dewhirst. President of Blis. The boy-wonder of mobile. You have a big meeting tomorrow morning at 9am. It's midnight and you can't sleep. What is going through your mind and how do you switch off? I don’t take sleeping pills ever, rather, I remain determined to fall asleep naturally. I absolutely don’t look at my phone and make sure there is no stimulus like a clock ticking or light flashing to bother me.
August 24 2017
- Searing heat and sacred celebrations: a marketer’s guide to summer in Dubai
From religious festivals to temperatures of 49°C and one of the world’s highest concentrations of malls, summertime in Dubai has plenty of quirks for international marketers to get their heads around. But for anyone who’s wondering whether their strategies are sufficiently summery, look no further – we’ve put together this top-line guide on where to spend that ad budget during the holiday months.
August 22 2017
- How location data can send your campaign in the right direction
From the largest biodiversity database in the world that maps over 1.7-million species in participating countries, to the company that promises to deliver your parcel to exactly where you are in real time, geo-location technologies are already being put through their paces in South Africa.
August 15 2017
- How Brands Can Use Location to Ace Back-To-School Ad Campaigns
As the summer winds down, parents are gearing up for back-to-school shopping, and brands are preparing to launch some of the most important advertising campaigns of the year. With the International Council of Shopping Centers (ICSC) predicting the average back-to-school shopper will spend $353.20 in 2017, brands have good reason to boost their media spend.
August 7 2017
- Blis Opens Indonesia Office
Blis, the global location data technology platform, has launched operations in Indonesia with the opening of a Jakarta office and the appointment of Quenten Smith as Agency Group Head, amid further Asian expansion plans.
July 27 2017
- Despite promise, brands still struggle using location data
Interest in location-based ads sparked following the arrival of Snap Maps earlier this month, but many marketers believe getting accurate location data is still too complicated for them to spend more money on audience targeting in this way. Blis’ director of global communications, Andrew Darling, chimes in.
July 17 2017
- Blis validated as #1 Location Provider in the UK
Blis, the global pioneer in location data technology, has been ranked the number one location data provider in the UK market for its responses to briefs, the delivery of innovative and creative solutions, and the understanding of client objectives, in a survey commissioned by industry trade body the Institute of Practitioners in Advertising (IPA).
July 14 2017
- Don’t miss the mark with location-powered marketing
Before real-world location data became available from smartphones, marketers could only chart consumers' online behaviour - whether on desktop or mobile - and use those limited insights to shape their strategies. But now, marketers can understand how consumers travel through the real world, too.
July 4 2017
- 3 Tips for Guaranteeing Location Data Accuracy
Data accuracy isn’t a new concept, but as more advertisers are relying on the accuracy of location data specifically, combating lost revenue from inaccurate data is becoming even more important with increased smartphone usage by consumers.
June 29 2017
- How to Turn Consumers Into Shoppers
Imagine you’re at a store with harsh, unflattering lighting — and you’re waiting a long time for the store associate to give you a hand. When she finally comes over, she’s rude and abrupt. Weeks later when you recall this event, you remember vividly that all the clothes looked terrible on you.
June 14 2017
- Adtech vs Martech – Is There a Winner?
Mythbusting and treading the complex jargon-filled waters on advertising technology is part and parcel of the space, but with the increasing pivots from ad tech to 'martech', AdNews puts it to the industry to explain the differences between both.
May 26 2017
- Online Dominates European Advertising; Blis and AdMoove partner
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: 12.2% growth for online advertising in Europe; Ligatus expands to UK; Outbrain cooperates with AppNexus; Blis tackles French and Belgium markets; Integral Ad Sciences partners with The Trade Desk; and TabMo launches in US.
May 23 2017
- Giving back during Ramadan
Around May 26, Muslims across the world will begin observing Ramadan. During this month, observers will refrain from eating and drinking during the fast in the spirit abstinence and remaining humble.
May 5 2017
- UK Location Intelligence Veteran Stakes US Claim
"We've been around for approximately ten years in the UK, and we've always been in the location business — even before Bluetooth," says Amy Fox, head of product at Blis, the mobile location and behavioral advertising vendor, which still runs its product and engineering out of London.
April 5 2017
- Blis now predicts future location behavior
Global location intelligence company Blis has released its latest innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modeling solution.
March 29 2017
- Blis launches location AI platform
Blis Futures will only charge APAC advertisers for successful conversions. Location technology and intelligence agency Blis has unveiled mobile advertising platform Blis Futures.
March 15 2017
- BVCA announces winners of South East Management Team Awards 2017
Leading businesses in the South East will be celebrated this evening at the British Private Equity & Venture Capital Association (BVCA) Management Team Awards 2017, our annual celebration of UK companies supported by private equity and venture capital funds, produced in association with Grant Thornton UK LLP.
February 27 2017
- We are the World
Our UK Managing Director, Charlie Smith, was featured in the most recent edition of Catalyst. The piece, entitled ‘We are the World’ by Martin Berwick, centres around globalisation and the need for businesses to be alert to global trends and marketing techniques because of it.
February 23 2017
- Blis teams up with Unacast to augment location data
Location data technology firm Blis has partnered with proximity platform Unacast, which it said operates the world's largest beacon network, to give brands what it called a greater understanding of who their customers are and how they behave on- and offline along the path to purchase.
February 16 2017
- Geolocation gets an IQ boost
Unless you were working in the highest levels of government during Cold War, you wouldn't have known much about geolocation until the 1990s, when you got a GPS for your car.
December 22 2016
- Blis and Moat Partner to Measure Mobile Viewability
Mobile location solutions provider Blis has teamed up with Moat, an analytics and measurement company for marketers and publishers, to measure viewability – as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.
December 20 2016
- Watch all the highlights from Blis Golden Shaker 2016
As we all get set to welcome in another year, it's also a time to reflect on the highlights and one for the Singapore media industry was the Blis Golden Shaker Competition 2016. Team Vizeum were crowned champions this year but all the teams added to the drama, be that the creative costumes or the injuries!
December 19 2016
- Blis Partners With Moat To Offer In-App Viewability And Attention Analytics
Blis has announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web. The move also follows the IAB Australia’s launch of new viewability guidelines aimed at simplifying the landscape for advertisers.
December 19 2016
- Experts Predict What’s in Store for Digital Out-of-Home in 2017
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest installment of the series, experts deliver their predictions for the 2017 outlook for digital OOH.
December 16 2016
- Mobile, what a year!
When the dust settles on 2016, mobile ad spend is set to hit the $100bn mark. Mobile now accounts for over 50% of digital ad spend. In 2017, the prediction is that this will further increase by 33.9%, bringing mobile ad spend to $133bn and taking up 75% of digital advertising spend.
November 18 2016
- Blis and Heineken set new standards for location-based marketing with EMMA award win!
Yesterday, Blis received the ‘Most Effective Proximity Marketing Campaign’ award for its work with Mediavest on Heineken’s Amstel campaign in Tesco and One Stop stores across the UK. Looking for originality, quality, and effectiveness, the prize recognized Amstel, Tesco, One Stop, Mediavest, IRI and Blis for their innovative and collaborative efforts that have set new standards for location-based marketing.
November 9 2016
- Agencies To Face Off In The Blis Golden Shaker Grand Final
It has begun. A schedule of awards dinners and holiday parties is once again about to grab media agencies by the collar and throw them headlong into champagne fountains across the country. So it’s nice to know some of them are managing to learn something along the way – about classy drinking, at least.
November 8 2016
- Over 80% of location marketing spend might be wasted
The growing use of location data is one of the most exciting elements of digital media. Mobile ad spend has jumped 72% in the financial year to June 2016, topping $1.9 billion according to the August IAB/PwC Online Advertising Expenditure Report. With location marketing contributing to that uplift, the market is clearly responding to new opportunities to connect with people.
October 4 2016
- Blis, Mobiclicks to launch location advertising tech
Blis has formed a strategic partnership with South African mobile marketing and media company Mobiclicks. This partnership will enable Blis’ advertising products and services, to be available in sub-Saharan media markets for the first time. The partnership will also help Blis service its growing roster of global clients and agency networks looking to target African audiences.
October 3 2016
- Blis Partners with Mobiclicks to Bring its Location Advertising Tech to Africa
Blis, the global pioneer in advanced location data technology, has formed a strategic partnership with leading South African mobile marketing and media specialist, Mobiclicks. This partnership will enable Blis’ industry-leading, mobile location-based advertising products and services, to be available in sub-Saharan media markets for the first time.
September 28 2016
- People On The Move: Gil Larsen
Gil Larsen joins Blis from Thinknear, where he served as Regional Vice-President. He will be responsible for driving Blis' revenue growth in the U.S. market and brings more than 20 years’ experience in building strategic media and marketing partnerships with leading brands across all verticals.
September 23 2016
- How geolocation can boost sales for small businesses
Online searches involving the term “near me” increased by a factor of 34 between 2011 and 2014, with the vast majority coming from mobile devices. Greg Isbister, CEO of geolocation platform Blis, explains why it’s more important than ever for businesses to reach local customers online.
September 7 2016
- C-suite career advice: Greg Isbister, Blis
“Don't give up the day job. It pays the rent." That’s probably the worst advice that I have been given. It was at an early stage of my career. With a business idea in my bag, I attended a funding panel session of senior professionals to pitch my idea to potential investors. At the end of the day, I was successful in my approach and was able to agree upon a small business loan.
September 6 2016
- Starting a career in advertising – live chat
Two kids are sitting on a bus and one snaps off a piece of Cadbury’s chocolate to share. Later, the pair marry and their teenage son is sitting on a bus, he smiles at a girl sitting in front of him, and snaps off a piece of chocolate and hands it to her. The entire scene lasts just seconds but it’s an iconic advert which has stayed with TV viewers long after it has been taken off air.
September 5 2016
- What makes a data scientist tick?
The data scientist is one of the most sought-after – and often misunderstood – roles in B2B. We spoke with four of them to understand their inspiration for entering this competitive field
August 23 2016
- Finding Audiences: Not All Location Data Are Created Equal
Location data are a key tool in marketing’s current quest to find consumers and the context they inhabit at any particular moment. But while brands around the world are navigating their way with location data, the fact remains that not all data is good, Andrew Darling, director of communications with Blis, told Campaign Asia-Pacific.
August 8 2016
- WTF is a device graph?
Determining mobile advertising’s value in the marketing mix has always been tough. Measurement protocols are inconsistent across devices, and the main metric for desktop, the cookie, doesn’t work on mobile.
August 3 2016
- Big Data Analytics and Audience Location Targeting
My current role in Blis has given me and my team a vivid and in-depth know-how in location targeting abilities. With my team, we work with massive amounts of big data across platforms and devices, to secure the best consumer intelligence and serve the most relevant ads.
June 8 2016
- How Morrisons’ Made Location Marketing Drive Personalisation
Retailers need to leverage personalisation to capitalise on consumer hunger for omni-channel retail – but you can’t do it without drilling into the location targeting that mobile allows. Here in the first of a three-part deep dive into location marketing, Andrew Darling, director of marketing at blis, outlines how to make this happen and what it did for Morrisons’.
May 31 2016
- What ‘Fearless’ Airbnb Can Teach Other Brands About Marketing
Airbnb may be a household name but, amazingly, it was only founded eight years ago. Blis president Harry Dewhirst sat down with the brand’s director of online marketing and media buying Paul Jeszensky and Starcom global brand president Lisa Donohue to discuss the rise and rise of the mobile travel app.
May 19 2016
- Blis Gets Native
World’s first location-powered, cross-device native advertising solution, added to Blis’ technology stack.
May 10 2016
- Location Data Company Blis Gets New Chairman
Mr Demas joins Blis after serving six years as President and CEO of Turn, one of the largest global independent programmatic advertising technology platforms across display, mobile, video, and social advertising. Prior to Turn, Mr Demas held senior executive roles at Overture, Yahoo, Microsoft and IBM.
April 17 2016
- Record UK Mobile Ad Spend: The Industry Reacts
Earlier this week saw the IAB and PwC release their latest figures for the UK’s digital ad spending in 2015, with mobile up £1bn on the 2014 figures to £2.63bn. Mobile accounted for 78 per cent of all digital growth in the period, with video and native in particular driving spending.
April 14 2016
- Blis Finds Joy With $25m Funding Round
London-based ad-tech developer Blis, the self-styled ‘global pioneer in advanced location data technology’, received a dramatic lift in funding with a $25m Series B round raised from new investors Endeit Capital, Beringea US and Unilever Ventures, with additional credit facilities provided by Silicon Valley Bank.
April 13 2016
- Big Data Analytics and Audience Location Targeting
Whilst we are known to many as an ad-tech company with location targeting abilities, we also work with massive amounts of big data across platforms and devices, to secure the best consumer intelligence and serve the most relevant ads. How exactly does this work in practice? What are our key technologies? And how do we actually target audiences based on location?
April 1 2016
- Apple at 40: The Industry Reacts
40 years ago today, Apple was founded in a garage in Los Altos, California. The company has come a long way since then, from its initial successes to its wilderness years during the 90s, through to its reinvention as the world’s most valuable company.
March 30 2016
- Movers & Shakers: LoopMe, 4C, Snapchat and Blis
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.
March 15 2016
- Blis Sets Sights on DACH Region with Opening of German Office
Blis, the global leader in advanced location data technology, has opened operations in Düsseldorf, Germany, as part of the business’ rapid international expansion plans. Blis’ move into the DACH territory follows its office openings throughout APAC and MENA in 2015, and key executive hires across the globe.
March 10 2016
- Movers and shakers of the week
Blis’ Australia and New Zealand (ANZ) operation has hired nine new team members including Rob Marshall from InMobi, who joins as senior sales manager, and Leah Stalker from SBS, who joins as sales manager. Both will report into Nick Ballard, Blis’ ANZ managing directors.
March 7 2016
- Blis Expands ANZ Team To Meet Growing Demand For Location-Based Advertising
Off the back of significant growth in 2015, Blis' Australia and New Zealand (ANZ) operation has hired nine new team members to service its growing client base. As demand for location data-driven marketing increases, the new hires will reinforce Blis' position in the region as a leading location-based technology company for media agencies and brands.
March 1 2016
- Location Influences Consumer Engagement With The Right Tech Partnerships
Having just returned from the amazing WPP event, Stream Asia in Phuket, Thailand, I’m both excited and encouraged at how brands are starting to respond to the opportunities that mobile programmatic advertising offers. Especially when location-based audience targeting is included in the plan, but establishing the right tech partnerships remains key.
February 16 2016
- Data Back-Up
Smartphones are everywhere and consumers are using them at every step of their daily lives. Just go out in the street or look around your office - we are all staring through the Looking Glass. And just like Alice, we're discovering an amazing world of new possibilities for marketing - one where mobile location is connecting the physical and the digital environments.
February 9 2016
- Chris Horn: Singapore Lures Start-Ups – And Chill-Out Zones Provided
You’re a start-up executive and have opened your company in the heart of a strong start-up community. You want to network with other executives, and for your team to do likewise. You’re keen to track what is going on, to uncover opportunities to collaborate, and – yes – to enjoy the gossip. And, right now you have a little spare space in your office.
January 18 2016
- Mobile Advertising and App Marketing Trends 2016
Late last year, we presented an overview of what we predict will be some of the dominant mobile marketing trends for 2016. Now, we’ve asked the experts at AerServ, AppLift, AppsFlyer, Blis, Marchex, PaperG, StartApp, Taptica, WireStone and YouAppi to find out what they think the top mobile advertising and app marketing trends are for the year ahead.
November 19 2015
- GeoMinds: Brand Engagement Starts At Home
For a device that’s all about mobility, we seem to have developed a habit of using our smartphone more when we are staying still than when we are on the move.Recent research by Blis has shown that UK consumers spend more time on their smartphone browsing the web whilst at home than any other location – with 49 percent spending more than 20 minutes at a time.
November 13 2015
- Blis Opens Up Dubai Office
Global location data company Blis has opened up its office in Dubai as part of the company’s rapid international expansion plans. Blis’ foray into the Middle East follows its recent office openings in Hong Kong and Australasia earlier this year, and key executive hires across the globe.
October 30 2015
- DSPs – Even The Future Needs To Keep Up With The Present
In this opinion piece Nick Ballard, managing director of Blis AU/NZ, argues that in an age of programmatic buying and mobile data, Demand-Side Platforms (DSPs) not only need to look at their base methodology, but also improve their ability to handle the most interesting data point of all – location.
October 21 2015
- Awards Preview – Most Effective Advertising Technology Platform
Last week, we announced the shortlist for our 2015 Effective Mobile Marketing Awards. With the ceremony taking place on 26 November in London, we’re taking advantage of the time between now and then to put the spotlight on the finalists in each of our 32 categories. Today, we’ll be taking a look at the nominees for the Most Effective Advertising Technology Platform.
October 16 2015
- Movers & Shakers: Blis, Bango, Pubmatic
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a weekly feature intended to help you keep track of who’s joined which company, and what they’re doing there.
October 14 2015
- Effective Mobile Marketing Awards Shortlist Unveiled
After weeks of deliberation, the shortlist for the 2015 Effective Mobile Marketing Awards, sponsored by Theorem and pinpoint, has been unveiled. The shortlist features dozens of globally recognised brands and agencies from around the world, in recognition of the excellent work they are doing in the mobile channel, across 28 categories.
October 14 2015
- Blis launches Hong Kong office amid Asia expansion
Location data and advertising technology company Blis, has opened operations in Hong Kong as part of the business’ rapid international expansion plans.
Blis’ move into the Chinese territory follows its office openings throughout APAC earlier this year, and key executive hires across the globe.
October 14 2015
- Blis Sets Sights on China with Opening of Hong Kong Office
London/Hong Kong/Singapore, 14th October 2015 - Location data and advertising technology company Blis, has opened operations in Hong Kong as part of the business’ rapid international expansion plans. Blis’ move into the Chinese territory follows its office openings throughout APAC earlier this year, and key executive hires across the globe.
October 8 2015
- Mobile on the move: leveraging a growing market
Stories relating to the mobile advertising market are becoming increasingly prevalent within industry news; mobile has become a ‘hotter’ property. Given that the flow of marketing dollars still lags behind the eyeballs the channel attracts, this attention is a great thing. Mobile is undoubtedly on the rise.
July 6 2015
- Are biometrics the next frontier in advertising?
Wearables and biometrics are the most exciting new areas for brands in digital advertising, according to Blis CEO Greg Isbister. The growth and consumer uptake of such technologies are set to provide the next wave of data points marketers can harness to deliver relevant advertising experiences.
June 29 2015
- Infographic: The Mobile Marketing Map
The Mobile Market Map by FirstPartner is always a fascinating visualisation of how complex and interdependent the industry has become, with agencies, marketplaces, networks and data services all competing and co-operating to deliver ads.
June 16 2015
- Amobee co-founder Ben Tatton-Brown joins Blis
Amobee co-founder Ben Tatton-Brown is leaving his current role with Xaxis to join ad tech company Blis as chief strategy and marketing officer.
Tatton-Brown helped found mobile advertising technology firm Amobee in 2010, and remained with the company for two years following its acquisition by SingTel in 2012.
June 13 2015
- Omnicom takes on Carat for the best cocktail
The “Golden Shaker 2015 Asia Pacific” competition is now in its final round, with Omnicom taking on Carat. With the winner being announced at next week’s grand final, the competition is certainly heating up and Marketing Magazine has witnessed every incredible moment.
June 13 2015
- WATCH MediaCom take on Xaxis for best drinks
Over the last few weeks Marketing Magazine has witnessed some of Singapore’s top media agencies take on the Golden Shaker challenge. Hosted by adtech and big data firm BlisMedia, this week we see MediaCom and Xaxis go head to head as they work on their chances at grabbing the title.
December 18 2014
- Are You Getting the Most from Big Data in the Christmas Build-up?
As mobile becomes more and more central to consumers’ retail habits and location and proximity technologies give us a clearer picture of how people engage with digital and physical stores, its important that marketers hoping to take advantage of the last week of Christmas shopping target their ads correctly.
November 27 2014
- 2014 Effective Mobile Marketing Awards Winners Revealed
John Lewis, Unilever, Mothercare, Renault, Subway, Sony Pictures and IKEA are among the winners at the 2014 Effective Mobile Marketing Awards. The winners were announced at a ceremony in London this evening, with over 300 representatives from brands, agencies and mobile marketing firms present.
November 11 2014
- Blis appoints Adam Johnston as CTO
Global advertising technology and big data firm Blis has appointed adtech veteran Adam Johnston (pictured) as chief technology officer. Johnston is based in the firm’s London office.
February 25 2014
- Blis Launches PATH Location Retargeting
Ad tech firm Blis has launched its PATH location retargeting technology, which combines historical location behaviour with real-time location and demographic data, enabling brands to build rich audience targeting segments.
February 11 2014
- SIM City: Blis & Talon
Kirsty Styles meets Talon‘s Richard Simkins and Blis' Mike Buttigieg at Piccadilly Circus to talk about their campaign with online retailer Not On The High Street, and the opportunities for mobile and outdoor advertising to work together.