Blis | Press Releases
Press Enquiries.
If you are looking for more information, resources or interview opportunities,
please contact the relevant regional PR team below.
EMEA
Melisa Fati
WithPR

Fitzroy House, 18-22 Ashwin
St, London, E8 3DL
blis@withpr.co.uk
+44 207 249 7769

US
Melisa Fati
WithPR

Fitzroy House, 18-22 Ashwin
St, London, E8 3DL
blis@withpr.co.uk
+44 207 249 7769

APAC
Oliver Budgen
Bold Media

745 Lorong,
5 Toa Payoh #01-07
Singapore, 319455

oliver@boldmedia.sg
+65 8402 1789

ANZ
Toby Hemmings
Bold Media

Level 14, 70 Pitt Street
Sydney, NSW 2000
tobyhemmings@boldmedia.com.au
+61 406 156 047

Blis news from around the world.

Keep up to date with our latest press releases, market insights and media coverage.

Press Coverage

Recent press
All press coverage
August, 2017

August 16 2017
- Arrivals & Departures: Aussie Location Tech Outfit Puts Its Man On the Ground in NZ
Location technology company Blis has established a permanent presence in NZ, appointing Don Saw as its Auckland-based technical sales manager.
August 16 2017
- Location-enabled Self-Serve Platform Debuts on Both Sides of the Tasman
Leading location technology company Blis has announced that after working with Omnicom Media Group in Australia & NZ for the last year, its proprietary, location-enabled self-serve demand side platform (DSP) has been released industry-wide across Australia and NZ.
August 15 2017
streetfight_magazine
- How Brands Can Use Location to Ace Back-To-School Ad Campaigns
As the summer winds down, parents are gearing up for back-to-school shopping, and brands are preparing to launch some of the most important advertising campaigns of the year. With the International Council of Shopping Centers (ICSC) predicting the average back-to-school shopper will spend $353.20 in 2017, brands have good reason to boost their media spend.
August 14 2017
- Ein Jahr nach Pokémon Go: Das Spiel bleibt Vorbild fürs Marketing
Was bei Pokémon Go funktioniert hat, lässt sich auch für andere digitale Anwendungen einsetzen. Attila Mermer, Managing Director DACH bei dem Location-Data-Spezialisten Blis, formuliert Tipps fürs Marketing:
August 10 2017
mumbrella
- How Australia could be the perfect media technology test bed
The launch of a media agency “self serve platform” by marketing tech company Blis has proven the region is the best place to use as a media agency test bed for ad tech concepts the President of Blis has declared
August 10 2017
bt_bandt
- Online Privacy: What’s Changing, & Why You Need To Know About It
With the EU poised to introduce new far-reaching privacy laws, Blis group head Tom Gregory explores the knock-on effect this will have for advertisers and consumers, and how Aussie marketers can benefit from learning about the changes ahead of the curve.
August 7 2017
- Blis Opens Indonesia Office
Blis, the global location data technology platform, has launched operations in Indonesia with the opening of a Jakarta office and the appointment of Quenten Smith as Agency Group Head, amid further Asian expansion plans.
August 3 2017
marketing_blog
- Blis Opens Indonesia Office, Hires Agency Group Head
Blis, the global pioneer in location data technology, has opened offices Indonesia and appointed Quenten Smith as agency group head, amid further Asian expansion plans.
August 3 2017
blis
- Blis Drives Further Expansion into Southeast Asia With Launch of Operations in Indonesia
Blis, the global pioneer in location data technology, today announced the launch of operations in Indonesia with the opening of a Jakarta office and the appointment of Quenten Smith as Agency Group Head, amid further Asian expansion plans.
August 1 2017
performance_in
- Are Brands Ready to Bring Programmatic Technology In-House?
Programmatic is no longer a black box. Tech vendors in today’s landscape are working to provide brands with a range of tools so they can pick exactly what suits them, whether they want support from their tech partner or feel ready to do it alone.
August 1 2017
the_drum
- Blis Launches Market’s First Location-enabled Self-Serve Platform After Successful Trial with Omnicom
Blis has launched its self-serve demand side platform after a successful year-long trial with Omnicom Media Group in Australia, who signed on with the location intelligence company to use the software when the trial period ended.
August 1 2017
blis
- Omnicom Media Group Running Location-based Campaigns on Blis Self-Serve Platform
Sydney: 9am, August 1st 2017: Leading location technology company Blis, today announced that after working with Omnicom Media Group (AUSNZ) for the last year, its proprietary, location-enabled self-serve Demand Side Platform (DSP) has been released industry-wide.
July, 2017

July 31 2017
TargetMarketing_Pokemon_Go_Gil_Media_Coverage_Blis
- Pokémon Go: The App that Changed the Game for Location-Based Advertising
This time last year, people around the world found themselves riveted to their mobile phones, prowling around parks and walking into pizza shops in hopes of spotting — and catching — wild Pokémon.
July 27 2017
digiday
- Despite promise, brands still struggle using location data
Interest in location-based ads sparked following the arrival of Snap Maps earlier this month, but many marketers believe getting accurate location data is still too complicated for them to spend more money on audience targeting in this way. Blis’ director of global communications, Andrew Darling, chimes in.
July 17 2017
ipa
- Blis validated as #1 Location Provider in the UK
Blis, the global pioneer in location data technology, has been ranked the number one location data provider in the UK market for its responses to briefs, the delivery of innovative and creative solutions, and the understanding of client objectives, in a survey commissioned by industry trade body the Institute of Practitioners in Advertising (IPA).
July 14 2017
biz_community
- Don’t miss the mark with location-powered marketing
Before real-world location data became available from smartphones, marketers could only chart consumers' online behaviour - whether on desktop or mobile - and use those limited insights to shape their strategies. But now, marketers can understand how consumers travel through the real world, too.
July 13 2017
streetfight_magazine
- Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies
From Coachella to Bonnaroo to Lollapalooza and Burning Man, music and arts festivals attract some of the biggest artists and crowds all summer long. According to Billboard , over 30 million people attend at least one music festival in the U.S. each year. This gives artists a lot of opportunities to connect with their fans.
July 12 2017
bt_bandt
- Study: Maroons Fans More Likely To Dual Screen Than Blues Supporters
Location data technology company, Blis, predicts Queenslanders will be more likely to dual screen during State of Origin Game Three on Wednesday night. The prediction follows exclusive research that threw up unique insights into rugby league fans’ media habits.
July 10 2017
marcomm_marketing_communcation_news
- Blis’ Harry Dewhirst on what agencies and brands need to do to maximise their mobile strategy
Location intelligence company, Blis has been on a roll over the last year, with some innovative projects and movements in the digital marketing space.
July 4 2017
exchange_wire
- 3 Tips for Guaranteeing Location Data Accuracy
Data accuracy isn’t a new concept, but as more advertisers are relying on the accuracy of location data specifically, combating lost revenue from inaccurate data is becoming even more important with increased smartphone usage by consumers.
June, 2017

June 29 2017
total_retail
- How to Turn Consumers Into Shoppers
Imagine you’re at a store with harsh, unflattering lighting — and you’re waiting a long time for the store associate to give you a hand. When she finally comes over, she’s rude and abrupt. Weeks later when you recall this event, you remember vividly that all the clothes looked terrible on you.
June 23 2017
digiday
- How location based marketers look to the past to predict the future
The iPhone–which is turning ten this month– transformed the way people communicate, shop, and travel. It also transformed the way marketers reach their ideal audiences. For the first time, they could use the smartphone’s location data to find out where consumers were—and buy impressions accordingly.
June 19 2017
bt_bandt
- Blis Kicks Off Queen’s Birthday Long Weekend Early With 70s Disco Bash
Mobile location specialists Blis last night kicked off the Queen’s birthday long weekend early with a disco-themed agency bash on the 8th of June.
June 14 2017
ad_news
- Adtech vs Martech – Is There a Winner?
Mythbusting and treading the complex jargon-filled waters on advertising technology is part and parcel of the space, but with the increasing pivots from ad tech to 'martech', AdNews puts it to the industry to explain the differences between both.
June 12 2017
streetfight_magazine
- How Sports Marketers Can Extend Their Brands and Win Big This Summer
From the basketball playoffs to the U.S. Open to the start of baseball season, spring and summer sports draw enormous crowds and countless spectators across the country.
June 9 2017
blis
- Blis and 1830Media Partnership Offers Advanced Location-Based Advertising Solutions To Brands In The Caribbean
Blis, the global pioneer in advanced location data technology, is collaborating with 1830Media to offer brands in the Caribbean the chance to execute sophisticated ad campaigns based on advanced location data.
May, 2017

May 26 2017
exchange_wire
- Online Dominates European Advertising; Blis and AdMoove partner
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: 12.2% growth for online advertising in Europe; Ligatus expands to UK; Outbrain cooperates with AppNexus; Blis tackles French and Belgium markets; Integral Ad Sciences partners with The Trade Desk; and TabMo launches in US.
May 24 2017
blis
- Blis Partners with AdMoove, Enhancing Mobile, Location-Based Advertising Solutions for French and Belgian Markets
Blis, the global pioneer in advanced location data technology, has agreed a partnership with AdMoove, the market leader in France and Belgium for location-based mobile marketing.
May 23 2017
communicate_advertising_age
- Giving back during Ramadan
Around May 26, Muslims across the world will begin observing Ramadan. During this month, observers will refrain from eating and drinking during the fast in the spirit abstinence and remaining humble.
May 5 2017
dmn_direct_marketing_news
- UK Location Intelligence Veteran Stakes US Claim
"We've been around for approximately ten years in the UK, and we've always been in the location business — even before Bluetooth," says Amy Fox, head of product at Blis, the mobile location and behavioral advertising vendor, which still runs its product and engineering out of London.
April, 2017

April 26 2017
the_drum
- Life is Blis: from a few hundred devices in Euston station to a billion devices a day
Anyone worth their salt in digital marketing has laughed about the Groundhog Day of calling ‘the year of mobile’ for the past decade but few companies can claim they’ve lived it from the start.
April 19 2017
gmr_gulf_marketing_review
- Blis and TVTY Partner to Provide Personalised & Location-Based Digital Ads
Blis, the global advanced location data technology company, and TVTY, the moment marketing company, have announced partnership that enables brands to launch personalised location-based digital ad campaigns using real-time event ‘triggers’.
April 12 2017
tvty
- Blis and TVTY Partnership Enables Brands to Launch Personalised Location-Based Ads Using Real-Time Event ‘Triggers’
Blis, the global pioneer in advanced location data technology, and TVTY, The Moment Marketing company are empowering brands to launch location-based digital ad campaigns reacting to real-time events.
April 11 2017
exchange_wire
- Winning the Marketing Match Point: 3 Tips for Accurate Location-Based Advertising
Accuracy is paramount when dealing with location-based marketing, due to the fact that if your location starting point is incorrect, then everything that follows will be exponentially flawed.
April 5 2017
the_drum
- Blis says new offering can predict where consumers will go – and will only charge for ‘successful conversions’
Location intelligence company Blis has launched Blis Futures, an AI-powered mobile advertising product it says predicts consumers’ future whereabouts – and Belgian beer Stella Artois has signed on to use it to guarantee it sees new customers in bars.
April 5 2017
communicate_advertising_age
- Blis now predicts future location behavior
Global location intelligence company Blis has released its latest innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modeling solution.
March, 2017

March 30 2017
mmg_m_and_m_global
- AB InBev ties with Blis to predict future consumer location behaviour
AB InBev-owned beer brand Stella Artois has partnered with ad tech firm Blis for the launch an artificial intelligence-powered, predictive location modelling solution, Blis Futures, which it claims identifies consumers most likely to visit specific locations.
March 29 2017
campaign
- Blis launches location AI platform
Blis Futures will only charge APAC advertisers for successful conversions. Location technology and intelligence agency Blis has unveiled mobile advertising platform Blis Futures.
March 29 2017
net_imperative
- Stella Artois predicts future customers with AI tool from Blis
Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called “Blis Futures”. Blis claims the new tool can predict where consumers will go and guarantees new customers in pubs for Stella Artois.
March 29 2017
streetfight_magazine
- Blis Forecasts Where Consumers Will Be — Then Targets Ads Based on That Prediction
Blis, a provider of local intelligence, is unveiling a new service today that it claims can figure out where consumers will go — and then target mobile ads based on those expectations.
March 28 2017
blis
- Blis predicts future location behaviour with the industry’s first AI powered mobile advertising solution
Today, global location intelligence company Blis, released its latest groundbreaking innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modeling solution.
March 28 2017
performance_in
- Blis Rolls Out “Revolutionary” Cost-Per-Visit Location Marketing Tech
Brands can now pay per store visit as “physical performance” mobile location ad tech hits the high street. Location intelligence company Blis has launched a mobile advertising product enabling advertisers to drive foot traffic to store, and only be charged for successful visits.
March 28 2017
gmr_gulf_marketing_review
- Where will your customers be in the future? Blis Futures has the answer
Global location intelligence company, Blis, has announced the launch of a mobile advertising industry-first Artificial Intelligence (AI)-powered solution that predicts consumers’ future location: Blis Futures. Blis Futures will be available in all territories Blis is currently active in, including the GCC.
March 28 2017
campaign_middle_east
- Blis Futures launches, to predict where customers will go next
Today, global location intelligence company Blis, released its latest groundbreaking innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modelling solution.
March 28 2017
bt_bandt
- Blis Expands Melbourne Team With Two New Hires
Location marketing specialist Blis has announced the appointment of Fran Vavallo and Claudia Loritisch to its team in Melbourne.
March 28 2017
mumbrella
- Blis appoints Fran Vavallo as head of sales Victoria, as Melbourne team expands
Marketing specialist Blis has appointed Fran Vavallo to the role of sales head Victoria and Claudia Loritisch as account manager.
March 27 2017
ad_news
- Centroids: A mobile hangover from a simpler time
Location data is now critical to how we use our mobile devices. Think how often you use Uber, or Google Maps. Or the value you get from the app that tracks your jogging.
March 21 2017
communicate_advertising_age
- On hold: mobile advertising in MENA
These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on...
March 15 2017
bvca_british_prime_equity_venture_capital_association
- BVCA announces winners of South East Management Team Awards 2017
Leading businesses in the South East will be celebrated this evening at the British Private Equity & Venture Capital Association (BVCA) Management Team Awards 2017, our annual celebration of UK companies supported by private equity and venture capital funds, produced in association with Grant Thornton UK LLP.
March 8 2017
the_national
- UAE is a launchpad for British tech firms looking to expand
Blis is a UK advertising tech company with an office in Dubai that uses powerful geo location data to allow companies to precision target potential customers.
March 1 2017
campaign
- Why location data is changing the face of out-of-home advertising
The debates around digital ad viewability are heating up, as measurement metrics and accuracy are brought under scrutiny every other week. Traditional ads, on the other hand, continue to exist in the proverbial black box.
February, 2017

February 27 2017
catalyst
- We are the World
Our UK Managing Director, Charlie Smith, was featured in the most recent edition of Catalyst. The piece, entitled ‘We are the World’ by Martin Berwick, centres around globalisation and the need for businesses to be alert to global trends and marketing techniques because of it.
February 23 2017
the_drum
- Blis teams up with Unacast to augment location data
Location data technology firm Blis has partnered with proximity platform Unacast, which it said operates the world's largest beacon network, to give brands what it called a greater understanding of who their customers are and how they behave on- and offline along the path to purchase.
February 23 2017
ad_week
- This Tech Pair Aims to Serve Better Mobile Ads Inside Target, CVS, Walgreens and Duane Reade
People have grown accustomed to websites tracking their every move. Because everyone is carrying a smartphone nowadays, similar, navigation-styled data is being gathered in retail shops.
February 22 2017
b_daily
- Tech City unveils its latest cohort of next-generation household tech names
Tech City UK has revealed the 26 UK tech companies who will be joining its Future Fifty programme with a heavy emphasis on the latest FinTech, e-commerce and marketplace technology firms.
February 22 2017
city_am
- Meet 26 of the hottest UK startups about to become household names as part of Tech City UK’s Future Fifty
An innovative flower delivery startup, an online money transfer service and a recipe subscription service are among 26 of the hottest startups in the UK which have been identified as having the potential to become household names and globally recognised companies.
February 22 2017
blis
- Blis Integrates World’s Largest Beacon Network, Empowering Brands To Improve Attribution and Targeting
Partnership with Unacast will give digital advertisers greater insight into consumers as they visit Target, CVS, Walgreens, Duane Reade and various other stores across the US.
February 16 2017
- Geolocation gets an IQ boost
Unless you were working in the highest levels of government during Cold War, you wouldn't have known much about geolocation until the 1990s, when you got a GPS for your car.
February 14 2017
campaign_middle_east
- Using geolocation to enhance mobile marketing
Facebook profiles may reveal a thing or two. Knowing their age, gender and profession will also help. But in order to get a truly holistic picture of their customers, brands need to take a look at where they go.
January, 2017

January 3 2017
- How ad blocking played out in 2016
The threat of disappearing ad revenues from ad blocking continued to cause a lot of anxiety for publishers and advertisers this year, some doomsday researchers suggesting it could cost the industry between $16 billion and $35 billion by 2020.
January 3 2017
exchange_wire
- Methbot controversy; Native Advertising Grows Rapidly and Blis partners with Moat.
Location data specialist Blis choose Moat as their viewability partner. The companies just announced their partnership, underlining Blis’ commitment to adhere to mobile guidelines for both mobile in-app and mobile web, as defined by the MRC.
December, 2016

December 22 2016
moby_affiliates
- Blis partners with Moat to offer mobile advertising viewability measurement in line with recognised standards
Mobile location advertiser Blis has partnered with SaaS analytics and measurements firm Moat to offer improved measurement viewability in line with the Media Rating Council mobile guidelines for mobile in-app and web advertising. The new viewability measures will also adhere to IAB Australia’s viewability guidelines.
December 22 2016
mobile_marketing_magazine
- Blis and Moat Partner to Measure Mobile Viewability
Mobile location solutions provider Blis has teamed up with Moat, an analytics and measurement company for marketers and publishers, to measure viewability – as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.
December 20 2016
the_drum
- Watch all the highlights from Blis Golden Shaker 2016
As we all get set to welcome in another year, it's also a time to reflect on the highlights and one for the Singapore media industry was the Blis Golden Shaker Competition 2016. Team Vizeum were crowned champions this year but all the teams added to the drama, be that the creative costumes or the injuries!
December 19 2016
bt_bandt
- Blis Partners With Moat To Offer In-App Viewability And Attention Analytics
Blis has announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web. The move also follows the IAB Australia’s launch of new viewability guidelines aimed at simplifying the landscape for advertisers.
December 19 2016
exchange_wire
- Experts Predict What’s in Store for Digital Out-of-Home in 2017
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest installment of the series, experts deliver their predictions for the 2017 outlook for digital OOH.
December 19 2016
blis
- Blis partners with Moat to offer full transparency with In-App Viewability and Attention Analytics
Blis, the global pioneer in advanced location data technology, today announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.
December 16 2016
mobile_what_aw_year_ben_phillips
- Mobile, what a year!
When the dust settles on 2016, mobile ad spend is set to hit the $100bn mark. Mobile now accounts for over 50% of digital ad spend. In 2017, the prediction is that this will further increase by 33.9%, bringing mobile ad spend to $133bn and taking up 75% of digital advertising spend.
December 7 2016
mmg_m_and_m_global
- ‘Do 10 things, see which five work’: How media should tackle the rise of AI
MediaCom global head of paid social Renee Mellow chaired a panel on how AI and messaging are influencing buyer behaviour at this year’s ‘Commerce Disrupted’ event in London.
November, 2016

November 30 2016
techcrunch
- After decades of dreaming, indoor location’s time has come
The precise information you need, delivered exactly when and where you need it. Personalized engagement and experiences. Easy step-by-step navigation. These are just some of the things you get with indoor location-based services.
November 30 2016
the_drum
- Do try this at home: All the agency recipes from Blis Golden Shaker 2016
If you missed out on all the action from this year's Blis Golden Shaker 2016 in Singapore, you can catch up on all the action on our page.
November 29 2016
rce_retail_customer_experience
- Horseshoes, hand grenades and location data?
I'm sure many have heard this phrase. You either win or you don't — unless you're playing horse shoes or chucking hand grenades, neither of which many of us have much experience doing.
November 25 2016
digiday
- ‘Bloody annoying if you ask me’: Parents of ad tech execs explain what their kids do
Explaining how ad tech works is a chore even for the most experienced media hand. We decided to ask the parents of ad tech execs to explain what exactly their children do.
November 24 2016
the_drum
- Vizeum takes home the coveted Blis Golden Shaker 2016 in Singapore
Vizeum was crowned the best industry cocktail-making team at this year’s Blis Golden Shaker competition in Singapore, for its fruity take on a scotch drink ‘The Rule Breaker’.
November 24 2016
blis
- Blis wins big at 2016 UK & EMEA MMA Smartie Awards
Blis were busy celebrating on Tuesday after picking up an outstanding 5 awards from a whopping 12 nominations across five categories (Brand Awareness, Lead Generation, Mobile Video, Programmatic and Location Based Campaign).
November 18 2016
blis
- Blis and Heineken set new standards for location-based marketing with EMMA award win!
Yesterday, Blis received the ‘Most Effective Proximity Marketing Campaign’ award for its work with Mediavest on Heineken’s Amstel campaign in Tesco and One Stop stores across the UK. Looking for originality, quality, and effectiveness, the prize recognized Amstel, Tesco, One Stop, Mediavest, IRI and Blis for their innovative and collaborative efforts that have set new standards for location-based marketing.
November 14 2016
bt_bandt
- Ansible Triumphs In Blis Golden Shaker Grand Final
The drinks were flowing and the music was pumping on Friday night at The Calyx in Sydney, as eight media agencies faced off in a fierce cocktail-making grand final.
November 11 2016
the_drum
- Blis Golden Shaker 2016: Team Mediacom fuses cultures with Tom Yumski
The next team to present in the now famous annual Blis Golden Shaker competition is team Mediacom with their creation: Tum Yumski
November 11 2016
the_drum
- Blis Golden Shaker 2016: Team Publicis Media shares some Autumn Bliss
The next team to present in the now famous annual Blis Golden Shaker competition is team Publicis Media with their creation: Autumn Bliss.
November 11 2016
the_drum
- Blis Golden Shaker 2016: Team MEC is Bold Fashioned
The next team to present in the now famous annual Blis Golden Shaker competition is team MEC with their creation: The Bold Fashioned.
November 10 2016
the_drum
- Blis Golden Shaker 2016: Team Mindshare hopes to top the charts with The Madonna
The next team to present in the now famous annual Blis Golden Shaker competition is team Mindshare with their creation: The Madonna.
November 10 2016
the_drum
- Blis Golden Shaker 2016: Team Xaxis takes the competition to Verbier
The next team to present in the now famous annual Blis Golden Shaker competition is team Xaxis with their creation: The Verbier.
November 10 2016
the_drum
- Blis Golden Shaker 2016: Team APD grabbed them by the chilli
The next team to present in the now famous annual Blis Golden Shaker competition is team APD with their creation: Grab Them By The Chilli.
November 9 2016
bt_bandt
- Agencies To Face Off In The Blis Golden Shaker Grand Final
It has begun. A schedule of awards dinners and holiday parties is once again about to grab media agencies by the collar and throw them headlong into champagne fountains across the country. So it’s nice to know some of them are managing to learn something along the way – about classy drinking, at least.
November 8 2016
ad_news
- Over 80% of location marketing spend might be wasted
The growing use of location data is one of the most exciting elements of digital media. Mobile ad spend has jumped 72% in the financial year to June 2016, topping $1.9 billion according to the August IAB/PwC Online Advertising Expenditure Report. With location marketing contributing to that uplift, the market is clearly responding to new opportunities to connect with people.
November 7 2016
the_drum
- Blis Golden Shaker 2016: Team Vizeum is The Rule Breaker
The next team to present in the now famous annual Blis Golden Shaker competition is team Vizeum with their creation: The Rule Breaker.
November 7 2016
the_drum
- Blis Golden Shaker 2016: Team OMG hope to win with ‘Another One’
The next team to present in the now famous annual Blis Golden Shaker competition is team OMG with their creation: Another One.
November 7 2016
the_drum
- Blis Golden Shaker 2016: Team Carat does a Raspberry Flip
Kicking off the now famous annual Blis Golden Shaker competition is team Carat to present their creation: Raspberry Flip.
November 2 2016
it_pro_portal
- Intrusive interstitials: What’s all the fuss about?
This August, Google announced that it will take down and possibly penalise “intrusive interstitials” on mobile web pages from January 2017, in a move that is indicative of the growing momentum for higher quality advertising.
October, 2016

October 28 2016
bt_bandt
- Blis Appoints Bold Media As Comms Agency Of Record
Blis, the global pioneer in advanced location data technology, has appointed Bold Media Australia to head up its local media relations and communications activities.
October 21 2016
retail_minded
- Keeping The Internet Free Under The Threat Of Ad Blockers
With the rise of ad blockers, doubts have been cast over the online advertising model, which has been instrumental in keeping the internet free until now.
October 18 2016
telemedia_online
- Blocking the ad blocker: Why Facebook’s decision highlights the need for high quality advertising
Facebook’s move to block ad blocking software, marketers find themselves at a crossroads: go for broke with ads regardless or give consumers what they want: targeted, relevant ads? Greg Isbister, CEO and Founder of Blis, explains why things have to change
October 11 2016
blis
- Blis Partners with Netcom to Open Up Location Advertising Opportunity for Brands in Latin America
Blis, the global pioneer in advanced location data technology, has formed a strategic partnership with leading Latin American media specialist, Netcom. This partnership will enable Blis’ industry leading, mobile location based advertising products and services, to be available in Latin American and Caribbean media markets for the first time.
October 6 2016
engadget
- From Pokemon to Podcasts, Location Matters
Stories that have been linked to location, in one way or another, have dominated the headlines lately.
October 5 2016
mobile_marketing_magazine
- Blis Partners With Mobiclicks for Location Ads in Africa
Location data specialist Blis has announced a strategic partnership with African mobile marketing firm Mobiclicks that will bring its location-based ad products and solutions to the sub-Saharan African market.
October 4 2016
it_news_africa
- Blis, Mobiclicks to launch location advertising tech
Blis has formed a strategic partnership with South African mobile marketing and media company Mobiclicks. This partnership will enable Blis’ advertising products and services, to be available in sub-Saharan media markets for the first time. The partnership will also help Blis service its growing roster of global clients and agency networks looking to target African audiences.
October 3 2016
blis
- Blis Partners with Mobiclicks to Bring its Location Advertising Tech to Africa
Blis, the global pioneer in advanced location data technology, has formed a strategic partnership with leading South African mobile marketing and media specialist, Mobiclicks. This partnership will enable Blis’ industry-leading, mobile location-based advertising products and services, to be available in sub-Saharan media markets for the first time.
September, 2016

September 29 2016
the_drum
- Blis teams with The Drum to stir up Singapore media sector with the Golden Shaker Competition
Blis has made a name for itself in Singapore, not just for its location data expertise, but for its now annual media agency event the Golden Shaker Competition.
September 28 2016
yahoo
- Report: APAC mobile shoppers use the platform more frequently — but are less satisfied with it
The Interactive Advertising Bureau (IAB) today released an in-depth survey of 3,800 mobile users in 19 countries around the world, including Asian countries such as Singapore, China, and Japan.
September 28 2016
new_york_business_journal
- People On The Move: Gil Larsen
Gil Larsen joins Blis from Thinknear, where he served as Regional Vice-President. He will be responsible for driving Blis' revenue growth in the U.S. market and brings more than 20 years’ experience in building strategic media and marketing partnerships with leading brands across all verticals.
September 28 2016
mumbrella
- 24 Hours With… Blis Hong Kong MD Richard Andrew
24 Hours With… spotlights the working day of some of the most interesting people in Mumbrella Asia’s world. Today, we hear about a day in the life of Richard Andrew, MD of location-based ad tech company Blis in Hong Kong.
September 27 2016
retail_touchpoints
- Going Native: How This Advertising Format Is Changing The Game
The retail advertising landscape is perpetually evolving, driven by the proliferation of smartphones and tablets, and the demand for access to rich content, social channels and videos on mobile devices.
September 23 2016
mobile_marketing_magazine
- Blis Launches Global Location-verified Ad Exchange
Location specialists Blis have unveiled a fully programmatic, location-verified ad exchange that will be available to advertisers, DSPs and publishers worldwide.
September 23 2016
tech_city_news
- Blis Drives further expansion into US with appointment of senior executive
Blis, the global pioneer in advanced location data technology, today announced the appointed Gil Larsen as vice president, Americas, and the opening of new offices in New York, as part of its continued international expansion.
September 23 2016
your_ready_business
- How geolocation can boost sales for small businesses
Online searches involving the term “near me” increased by a factor of 34 between 2011 and 2014, with the vast majority coming from mobile devices. Greg Isbister, CEO of geolocation platform Blis, explains why it’s more important than ever for businesses to reach local customers online.
September 20 2016
blis
- Blis Drives Further Expansion into U.S. with Appointment of Senior Executive
Blis, the global pioneer in advanced location data technology, today announced the appointed Gil Larsen as Vice-President, Americas, and the opening of new offices in New York, as part of its continued international expansion.
September 14 2016
blis
- Blis Launches Global Location-Verified Ad Exchange
Blis, the global pioneer in advanced location data technology, today announces the launch of Blis Exchange, a fully programmatic, location-verified ad exchange available to advertisers, DSPs and publishers worldwide.
September 11 2016
blis
- Blis Named One of the Fastest Growing Companies in The Sunday Times Hiscox Tech Track 100 For Second Consecutive Year
Blis, the global pioneer in advanced location data technology, has ranked again as one of the UK’s top performing companies at number 25 in The Sunday Times Hiscox Tech Track 100, which names the 100 UK tech companies showing the fastest growth. This is the second consecutive year Blis has been included, having entered at number 52 in 2015.
September 7 2016
idg_connect
- C-suite career advice: Greg Isbister, Blis
“Don't give up the day job. It pays the rent." That’s probably the worst advice that I have been given. It was at an early stage of my career. With a business idea in my bag, I attended a funding panel session of senior professionals to pitch my idea to potential investors. At the end of the day, I was successful in my approach and was able to agree upon a small business loan.
September 6 2016
the_guardian
- Starting a career in advertising – live chat
Two kids are sitting on a bus and one snaps off a piece of Cadbury’s chocolate to share. Later, the pair marry and their teenage son is sitting on a bus, he smiles at a girl sitting in front of him, and snaps off a piece of chocolate and hands it to her. The entire scene lasts just seconds but it’s an iconic advert which has stayed with TV viewers long after it has been taken off air.
September 5 2016
b2b_marketing
- What makes a data scientist tick?
The data scientist is one of the most sought-after – and often misunderstood – roles in B2B. We spoke with four of them to understand their inspiration for entering this competitive field
August, 2016

August 28 2016
decision_marketing
- Don’t blame the ad-blockers, blame the ad industry
With the spat between Facebook and Adblock refusing to die down the debate surrounding ad blockers has once again been ignited.
August 27 2016
the_marketing_blog
- Industry should lead by Google’s example to penalise ‘intrusive interstitials”
This week, Google has announced it will take down and potentially penalise “intrusive interstitials” on mobile web pages from January, reinforcing its commitment to providing the optimal mobile search experience for its users.
August 26 2016
internet_retailing
- Google to crack down on ‘intrusive interstitials’ by January as it refines mobile search still further
Google has announced plans to crack down on ‘intrusive interstitial’ adverts on mobile from next January as it tightens its grip on mobile search.
August 23 2016
campaign
- Finding Audiences: Not All Location Data Are Created Equal
Location data are a key tool in marketing’s current quest to find consumers and the context they inhabit at any particular moment. But while brands around the world are navigating their way with location data, the fact remains that not all data is good, Andrew Darling, director of communications with Blis, told Campaign Asia-Pacific.
August 16 2016
engadget
- What is Niantic capturing about you while you’re capturing Pokémon
Pokémon Go is essentially taking over the free world. With a following that has outnumbered Twitter users and more downloads than Tinder, Pokémon Go is a smash hit. The game has been downloaded more than 75 million times, according to the latest stats from SensorTower.
August 15 2016
net_imperative
- Right to reply: Blocking the ad blocker- Facebook’s decision highlights the problems with poor quality advertising
This week Facebook got tough on ad blockers, preventing the software from working on its desktop site. In this Right to Reply article, Greg Isbister, CEO and Founder, Blis, discusses why the decision is important in the fight against poor quality advertising.
August 12 2016
mw_marketing_week
- Will Facebook’s vow to ban ad blockers alienate audiences?
Facebook is looking to halt ad blocking with new technology that will stop ad blocking software identifying what content is an ad and what is not.
August 11 2016
mmg_m_and_m_global
- Facebook launches new ad controls – and the ad blockers aren’t happy
Facebook has expanded its controls on advertising, making its ad preferences service easier to use and updating its approach to ad blocking – a move that has been criticised by Adblock Plus.
August 8 2016
digiday
- WTF is a device graph?
Determining mobile advertising’s value in the marketing mix has always been tough. Measurement protocols are inconsistent across devices, and the main metric for desktop, the cookie, doesn’t work on mobile.
August 5 2016
campaign
- Women to Watch 2016: Agents of change
Against all odds, women in Asia-Pacific are fighting their way to the top. Those featured here are just a few leading the revolution.
August 3 2016
apac_cio_outlook
- Big Data Analytics and Audience Location Targeting
My current role in Blis has given me and my team a vivid and in-depth know-how in location targeting abilities. With my team, we work with massive amounts of big data across platforms and devices, to secure the best consumer intelligence and serve the most relevant ads.
July, 2016

July 21 2016
exchange_wire
- ATS Singapore 2016: Mobile Reboot – Does Ad Tech Need a New Approach?
At ExchangeWire’s annual ATS conference in Singapore earlier this month, more than 500 delegates gathered to discuss what was going right, and wrong, for the region’s ad tech industry and highlight challenges that needed to be resolved.
July 19 2016
today
- Which Contemporary Factors Impact Growth The Most?
Regina Goh, Managing Director APAC, Blis shares her perspective.
June, 2016

June 22 2016
mobile_marketing_magazine
- Blis Unveils World’s Largest Private Marketplace for Location Ads
Location tech firm Blis has launched Blis Prime, the world’s largest private marketplace for location-based advertising , which will offer marketers access to high quality, brand-safe inventory that aims to deliver great campaign results.
June 22 2016
blis
- Blis Unveils Blis Prime – The World’s Largest Private Marketplace for Location-Based Advertising
Blis, the global pioneer in advanced location data technology, today launches Blis Prime, the world’s largest private marketplace for location-based advertising, offering access to high quality and brand-safe inventory that delivers great campaign results.
June 21 2016
geo_marketing
- Can Private Marketplaces Get Publishers To Adopt Geotargeting More Widely?
Publishers are wary of using geo-data to target ads for fear of giving up precious first party data and alienating their audience. Native ad specialist Blis hopes to change doubters' minds.
June 21 2016
ad_news
- Condé Nast, The Times and Forbes Tap Into New Location-Based Programmatic Platform
Blis offers Moat viewability and attention data By Christopher Heine.
June 21 2016
ipg_media_lab
- Major Publishers Join Blis’ New Location-Based Programmatic Platform
London-based location data company Blis unveiled its private programmatic marketplace Blis Prime on Tuesday at the Cannes Lions Festival.
June 21 2016
biz_report
- Expert: Brands not served by traditional location data
A recent study found location data was accurate to within about 30 meters, but one expert believes differently. He says brands are not being served by location data - here's why.
June 20 2016
mef_mobile_ecosystem_forum
- Industry Views: Are Businesses Ready For The Explosion In Mobile User Data?
Fuelled by the growth in personal mobile connections, M2M, mobile apps and services, data traffic is expected to see an almost ten-fold increase by 2019.
June 16 2016
digital_strategy_consulting
- Mobile Ad Blocking Rises To 22% Across World
The World Advertising Federation (WFA) called for the industry to take more responsibility against mobile ad blocking, as a new report reveals that 22% of mobile users are employing some form of filtering software.
June 16 2016
net_imperative
- Right to reply: Six reasons why Three’s ad blocking will fail
With Three starting its ad blocking trial this week, Andrew Darling Blis Communications Director, argues why this will not be successful, and how the advertising industry can address the challenge of ad blockers.
June 15 2016
digiday
- How UK gay mag Attitude is tackling ad blocking
Attitude, the U.K. gay lifestyle title, has been urging people with ad-blocking software to disable it, or whitelist the site, for the last six months.
June 8 2016
internet_retailing
- How Morrisons’ Made Location Marketing Drive Personalisation
Retailers need to leverage personalisation to capitalise on consumer hunger for omni-channel retail – but you can’t do it without drilling into the location targeting that mobile allows. Here in the first of a three-part deep dive into location marketing, Andrew Darling, director of marketing at blis, outlines how to make this happen and what it did for Morrisons’.
June 8 2016
net_imperative
- Mobile Ad Blocking Rises To 22% Across World
The World Advertising Federation (WFA) called for the industry to take more responsibility against mobile ad blocking, as a new report reveals that 22% of mobile users are employing some form of filtering software.
June 6 2016
business_matters
- Location Data Technology Specialist Blis Raises $25 Million To Accelerate Global Expansion
Blis, the global pioneer in advanced location data technology, has announced that it has secured $25 million in funding from major new investors Endeit Capital, Beringea US and Unilever Ventures, alongside additional credit facilities provided by Silicon Valley Bank.
June 3 2016
moby_affiliates
- Blis Rolls Out Location-Powered Native Mobile Advertising Solution
With eight in 10 marketers now using location targeting for their mobile campaigns, it’s becoming ever more critical to reach audiences at the right time in the right place.
June 1 2016
mmg_m_and_m_global
- ‘Forget The Context Of Your Advertising At Your Peril’
M&M Global gathered a panel of experts at the Festival of Media Global 2016 in Rome to discuss how advertisers should embrace the opportunity presented by location data.
May, 2016

May 31 2016
mmg_m_and_m_global
- What ‘Fearless’ Airbnb Can Teach Other Brands About Marketing
Airbnb may be a household name but, amazingly, it was only founded eight years ago. Blis president Harry Dewhirst sat down with the brand’s director of online marketing and media buying Paul Jeszensky and Starcom global brand president Lisa Donohue to discuss the rise and rise of the mobile travel app.
May 25 2016
geo_marketing
- What Startup Funding Crisis? Not For Location Tech Companies
New fundings in the past month from beacon platforms Rover and Unacast, future of retail company eyeQ, and native location ad company Blis suggests that not all startups are struggling.
May 25 2016
telemedia_online
- World’s First Location-Powered, Cross-Device Native Advertising Solution, Added to Blis’ Technology Stack
Blis, a pioneer in location data technology, has launched what is believed to be the world’s first location-powered native advertising solution, adding to its suite of display, rich media and video ad formats.
May 24 2016
dna
- Blis Wants To Help Make Digital Advertising More Effective
ADVERTISERS and marketers are still struggling to try and understand their audience, and they spend much money on focus groups and demographic reports – but few are taking advantage of the global mobile and smartphone revolution to do this.
May 24 2016
mta_martech_advisor
- Blis Brings Location Data to Native Advertising to Improve Mobile Ad Experience for Users
Blis, leaders in first-of-its-advanced location data technology, has announced the launch of a pioneering solution that will facilitate “location-powered native advertising”.
May 19 2016
blis
- Blis Gets Native
World’s first location-powered, cross-device native advertising solution, added to Blis’ technology stack.
May 10 2016
digital_market_asia
- Location Data Company Blis Gets New Chairman
Mr Demas joins Blis after serving six years as President and CEO of Turn, one of the largest global independent programmatic advertising technology platforms across display, mobile, video, and social advertising. Prior to Turn, Mr Demas held senior executive roles at Overture, Yahoo, Microsoft and IBM.
May 5 2016
blis
- Blis Appoints Former Turn President and CEO, Bill Demas, as Chairman of the Board
Blis, the global pioneer in advanced location data technology, today announced the appointment of Bill Demas as Chairman of the Board. Demas joins Blis after serving six years as President and CEO of Turn, one of the largest global independent programmatic advertising technology platforms across display, mobile, video, and social advertising.
April, 2016

April 17 2016
mobile_marketing_magazine
- Record UK Mobile Ad Spend: The Industry Reacts
Earlier this week saw the IAB and PwC release their latest figures for the UK’s digital ad spending in 2015, with mobile up £1bn on the 2014 figures to £2.63bn. Mobile accounted for 78 per cent of all digital growth in the period, with video and native in particular driving spending.
April 14 2016
the_drum
- Blis Takes Its Location Tech To The US For The First Time Following $25m Funding Round
Location tech specialist Blis has announced a $25m funding round, helping it realise plans to have staff on the ground in the US for the first time. The business has carried out campaigns in over 50 markets but plans to use the funding to expand its offices beyond the eight it currently has across EMEA and APAC.
April 14 2016
campaign
- Blis Secures US$25 million to Advance Location-Based Behavioural Insights
Ad-tech provider Blis, which focuses on behavioural insights derived from location data, has raised US$25 million in funding for its next phase of growth, including a US debut. The cash infusion comes from Endeit Capital, Beringea US and Unilever Ventures, alongside additional credit from Silicon Valley Bank.
April 14 2016
tech_marketing_review
- Blis Finds Joy With $25m Funding Round
London-based ad-tech developer Blis, the self-styled ‘global pioneer in advanced location data technology’, received a dramatic lift in funding with a $25m Series B round raised from new investors Endeit Capital, Beringea US and Unilever Ventures, with additional credit facilities provided by Silicon Valley Bank.
April 13 2016
apac_cio_outlook
- Big Data Analytics and Audience Location Targeting
Whilst we are known to many as an ad-tech company with location targeting abilities, we also work with massive amounts of big data across platforms and devices, to secure the best consumer intelligence and serve the most relevant ads. How exactly does this work in practice? What are our key technologies? And how do we actually target audiences based on location?
April 12 2016
blis
- Location Data Technology Specialist Blis Raises $25 million to Accelerate Global Expansion
Blis, the global pioneer in advanced location data technology, has today announced that it has secured US$25 million in funding from major new investors Endeit Capital, Beringea US and Unilever Ventures, alongside additional credit facilities provided by Silicon Valley Bank.
April 1 2016
mobile_marketing_magazine
- Apple at 40: The Industry Reacts
40 years ago today, Apple was founded in a garage in Los Altos, California. The company has come a long way since then, from its initial successes to its wilderness years during the 90s, through to its reinvention as the world’s most valuable company.
March, 2016

March 31 2016
mmg_m_and_m_global
- The Power of Apac’s First Screen
Mobile has a unique power to connect advertisers with consumers in Asia Pacific. Anna Dobbie discovers how brands are adapting to the new ‘first screen’.
March 30 2016
mobile_marketing_magazine
- Movers & Shakers: LoopMe, 4C, Snapchat and Blis
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.
March 15 2016
blis
- Blis Sets Sights on DACH Region with Opening of German Office
Blis, the global leader in advanced location data technology, has opened operations in Düsseldorf, Germany, as part of the business’ rapid international expansion plans. Blis’ move into the DACH territory follows its office openings throughout APAC and MENA in 2015, and key executive hires across the globe.
March 14 2016
forrester
- Forrester: Back From Yet Another Pilgrimage To Mobile’s Mecca
After experiencing some of the most exhausting days in the life of a “mobile” analyst, I am back from Barcelona. Here are my key takeaways from the 2016 event.
March 10 2016
ad_news
- Movers and shakers of the week
Blis’ Australia and New Zealand (ANZ) operation has hired nine new team members including Rob Marshall from InMobi, who joins as senior sales manager, and Leah Stalker from SBS, who joins as sales manager. Both will report into Nick Ballard, Blis’ ANZ managing directors.
March 9 2016
cmo
- CMO’s Top 10 Martech Stories For The Week – 10 March
All the latest marketing and ad technology for the week from SugarCRM, dotmailer, DotCMS, NetEngine, Pinterest, iTalent and Oracle Eloqua, Blab, Blis, Qualtrics and Interactive Intelligence.
March 7 2016
mmg_m_and_m_global
- Connected Cows, Patatas Bravas And The ‘Adblocalypse’: A Look Back At MWC 2016
With over 100,000 attendees, Mobile World Congress 2016 (MWC) was undoubtedly huge on every level this year. It saw keynotes and businesses discuss how to address some of the current challenges the mobile operator industry is facing, such as stagnating revenues and capacity demands, while looking ahead to the future.
March 7 2016
campaign_brief
- Blis Expands ANZ Team To Meet Growing Demand For Location-Based Advertising
Off the back of significant growth in 2015, Blis' Australia and New Zealand (ANZ) operation has hired nine new team members to service its growing client base. As demand for location data-driven marketing increases, the new hires will reinforce Blis' position in the region as a leading location-based technology company for media agencies and brands.
March 3 2016
mmg_m_and_m_global
- How To Make Mobile Work Better For Marketers
M&M Global gathered a panel of experts to tackle the question of why brands have been slow to embrace mobile, and how this can be changed.
March 1 2016
medium
- Location Influences Consumer Engagement With The Right Tech Partnerships
Having just returned from the amazing WPP event, Stream Asia in Phuket, Thailand, I’m both excited and encouraged at how brands are starting to respond to the opportunities that mobile programmatic advertising offers. Especially when location-based audience targeting is included in the plan, but establishing the right tech partnerships remains key.
February, 2016

February 25 2016
forbes
- Forbes Asia 30 Under 30 : Media, Marketing & Advertising
We are pleased to announce that our President Harry Dewhirst has been featured in Forbes Asia 30 Under 30.
February 16 2016
issuu
- Data Back-Up
Smartphones are everywhere and consumers are using them at every step of their daily lives. Just go out in the street or look around your office - we are all staring through the Looking Glass. And just like Alice, we're discovering an amazing world of new possibilities for marketing - one where mobile location is connecting the physical and the digital environments.
February 9 2016
the_irish_times
- Chris Horn: Singapore Lures Start-Ups – And Chill-Out Zones Provided
You’re a start-up executive and have opened your company in the heart of a strong start-up community. You want to network with other executives, and for your team to do likewise. You’re keen to track what is going on, to uncover opportunities to collaborate, and – yes – to enjoy the gossip. And, right now you have a little spare space in your office.
February 6 2016
the_marketing_blog
- Mobile Location Technology – Blis Experienced An Incredible Year in 2015
Mobile location technology – Blis experienced an incredible year in 2015, with successful expansion into Dubai, Germany, Hong Kong and New Zealand
February 5 2016
iab_internet_advertising_bureau_uk
- The Influence Of Location On Cross-Screen Advertising
Blis Insights: The influence of location on cross-device advertising, investigates the impact different physical locations have on the way we use our devices, and in turn how we consume content and respond to online advertising.
February 3 2016
blis
- The UK’s Fastest Growing Marketing Technology Company Blis (Tech Track 100) Undertakes Significant Global Expansion
Blis, the market leader in mobile location technology, experienced an incredible year in 2015, with successful expansion into four new markets: Dubai, Germany, Hong Kong and New Zealand, while aggressive growth in existing regions doubled the company’s headcount to over 100.
January, 2016

January 18 2016
moby_affiliates
- Mobile Advertising and App Marketing Trends 2016
Late last year, we presented an overview of what we predict will be some of the dominant mobile marketing trends for 2016. Now, we’ve asked the experts at AerServ, AppLift, AppsFlyer, Blis, Marchex, PaperG, StartApp, Taptica, WireStone and YouAppi to find out what they think the top mobile advertising and app marketing trends are for the year ahead.
January 6 2016
mmg_m_and_m_global
- If Location Is The New Cookie, How Can Mobile Take Personalisation To The Next Level?
Smartphones are a treasure trove for marketers, but the old rules of relevance still apply, writes Anna Dobbie.
December, 2015

December 16 2015
e_marketer
- UK Digital Trends for 2016: What to Expect
Out-of-home advertising and in-store systems, including mobile payments, will see major digital transformations in 2016. Consumers should welcome most of these innovations. But they’ll be less keen on using smart home technology. Meanwhile, the use of ad blockers will grow.
November, 2015

November 23 2015
mmg_m_and_m_global
- Mobile is The New Planning Currency
Mobile is moving beyond being a standalone platform and becoming the insight tool that delivers greater effectiveness and efficiency across all media. Ben Phillips explains.
November 19 2015
geo_marketing
- GeoMinds: Brand Engagement Starts At Home
For a device that’s all about mobility, we seem to have developed a habit of using our smartphone more when we are staying still than when we are on the move.Recent research by Blis has shown that UK consumers spend more time on their smartphone browsing the web whilst at home than any other location – with 49 percent spending more than 20 minutes at a time.
November 13 2015
marketing_blog
- Blis Opens Up Dubai Office
Global location data company Blis has opened up its office in Dubai as part of the company’s rapid international expansion plans. Blis’ foray into the Middle East follows its recent office openings in Hong Kong and Australasia earlier this year, and key executive hires across the globe.
November 13 2015
blis
- Blis Sets Sights on Middle East Expansion with Dubai Office Opening
Global location data company Blis has commenced operations in Dubai as part of the company’s rapid international expansion plans. Blis’ foray into the Middle East follows its recent office openings in Hong Kong and Australasia earlier this year, and key executive hires across the globe.
November 12 2015
mmg_m_and_m_global
- Blis Eyes Middle East Growth With New Dubai Office
Location data company Blis has set its sights on growth in the Middle East with the opening of an office in Dubai, its first in the region.
November 12 2015
blis
- Blis Sets Sights on Middle East Expansion with Dubai Office Opening
Global location data company Blis has commenced operations in Dubai as part of the company’s rapid international expansion plans. Blis’ foray into the Middle East follows its recent office openings in Hong Kong and Australasia earlier this year, and key executive hires across the globe.
November 10 2015
net_imperative
- Location Influences Whether Consumers Engage With Digital Advertising
Localised digital ads are working, according to a new study that indicates 39% of UK consumers report that their location positively influences their decision to engage with a brand, while at least 14 percent engage with a brand as a direct result of location-derived advertising over connected devices.
November 9 2015
digital_strategy_consulting
- Location Influences Whether Consumers Engage With Digital Advertising
Localised digital ads are working, according to a new study that indicates 39% of UK consumers report that their location positively influences their decision to engage with a brand, while at least 14 percent engage with a brand as a direct result of location-derived advertising over connected devices.
November 9 2015
moby_affiliates
- It works: UK consumers are being influenced by location-based mobile advertising
With a growing number of UK consumers engaging with mobile ads, location has become a key driver in relevance and audience engagement. According to the Blis Insights: The influence of location on cross-device advertising study by Blis, the UK is a highly connected society with an average number of four devices per household.
November 9 2015
mobile_marketing_magazine
- Infographic: The Influence of Location on Cross-screen Advertising
74 per cent of transactions that start from clicking on a mobile ad are completed outside of the home, according to a new whitepaper researched by mobile location firm Blis on the influence location has on cross-screen advertising and its effectiveness.
November 6 2015
blis
- New Research From Blis Finds Location Has Positive Influence On Whether Consumers Engage With Digital Advertising
London, 4th November 2015 – Location data and advertising technology company Blis today published a new report which, for the first time, explores in detail the role location plays in how we engage with cross-device advertising. The report provides a host of new and unique insights into the growing importance of location-aware ads.
October, 2015

October 30 2015
bt_bandt
- DSPs – Even The Future Needs To Keep Up With The Present
In this opinion piece Nick Ballard, managing director of Blis AU/NZ, argues that in an age of programmatic buying and mobile data, Demand-Side Platforms (DSPs) not only need to look at their base methodology, but also improve their ability to handle the most interesting data point of all – location.
October 22 2015
the_drum
- The Drum’s 50 under 30 2015: Introducing the young disruptors making their mark on digital
Now in its third year, The Drum's 50 under 30 platform champions the talented, driven and innovative young women who are disrupting the digital space. The feature is part of The Drum's ongoing commitment to celebrate women in the sector.
October 21 2015
mobile_marketing_magazine
- Awards Preview – Most Effective Advertising Technology Platform
Last week, we announced the shortlist for our 2015 Effective Mobile Marketing Awards. With the ceremony taking place on 26 November in London, we’re taking advantage of the time between now and then to put the spotlight on the finalists in each of our 32 categories. Today, we’ll be taking a look at the nominees for the Most Effective Advertising Technology Platform.
October 20 2015
cmo
- Virtual Reality Could Help Marketers Create Real Sales
Virtual-reality headsets, such as Oculus Rift, have been described as fetish devices for gamers and fans of immersive entertainment. But there’s another potential audience for VR that hasn’t received as much attention: shopaholics.
October 19 2015
moby_affiliates
- Blis opens office in Hong Kong in effort to expand internationally
Blis, the location advertising company, has opened an office in Hong Kong as part of its plans to expand internationally. The office will be managed by Managing Director Richard Andrew, who holds 14 years of industry experience at companies including Amobee, Microsoft and Yahoo.
October 16 2015
mobile_marketing_magazine
- Movers & Shakers: Blis, Bango, Pubmatic
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a weekly feature intended to help you keep track of who’s joined which company, and what they’re doing there.
October 14 2015
mobile_marketing_magazine
- Effective Mobile Marketing Awards Shortlist Unveiled
After weeks of deliberation, the shortlist for the 2015 Effective Mobile Marketing Awards, sponsored by Theorem and pinpoint, has been unveiled. The shortlist features dozens of globally recognised brands and agencies from around the world, in recognition of the excellent work they are doing in the mobile channel, across 28 categories.
October 14 2015
campaign_brief
- Blis opens office in Hong Kong headed up by managing director Richard Andrew
Location data and advertising technology company Blis, has opened operations in Hong Kong as part of the company's rapid international expansion plans. Blis' move into the Chinese territory follows its office openings throughout APAC earlier this year, and key executive hires across the globe.
October 14 2015
mumbrella
- Blis hires Richard Andrew from Amobee to lead new Hong Kong office
Blis has opened an office in Hong Kong as the company eyes growth in Greater China. The location-based ad tech firm has appointed Richard Andrew from rival Amobee to lead the business.
October 14 2015
marketing_blog
- Blis launches Hong Kong office amid Asia expansion
Location data and advertising technology company Blis, has opened operations in Hong Kong as part of the business’ rapid international expansion plans. Blis’ move into the Chinese territory follows its office openings throughout APAC earlier this year, and key executive hires across the globe.
October 14 2015
blis
- Blis Sets Sights on China with Opening of Hong Kong Office
London/Hong Kong/Singapore, 14th October 2015 - Location data and advertising technology company Blis, has opened operations in Hong Kong as part of the business’ rapid international expansion plans. Blis’ move into the Chinese territory follows its office openings throughout APAC earlier this year, and key executive hires across the globe.
October 8 2015
ad_news
- Mobile on the move: leveraging a growing market
Stories relating to the mobile advertising market are becoming increasingly prevalent within industry news; mobile has become a ‘hotter’ property. Given that the flow of marketing dollars still lags behind the eyeballs the channel attracts, this attention is a great thing. Mobile is undoubtedly on the rise.
September, 2015

September 21 2015
moby_affiliates
- Blis gets named one of the fastest growing ad-tech data companies
Blis, the location data tech company, has been ranked at number 54 in The Sunday Times Hiscox Tech Track 100. It scored the highest spot among other ad-tech companies in the list of 100 UK tech companies with the fastest revenue growth.
September 21 2015
moby_affiliates
- Blis Gets Named One of The Fastest Growing Tech Data Companies
Blis, the location data tech company, has been ranked at number 54 in The Sunday Times Hiscox Tech Track 100. It scored the highest spot among other ad-tech companies in the list of 100 UK tech companies with the fastest revenue growth.
September 21 2015
blis
- Blis Rated As One Of The Fastest Growing Adtech Data Companies In The Sunday Times Hiscox Tech Track 100 For 2015
Global location data technology company Blis has ranked as the highest placed adtech provider at number 54 in The Sunday Times Hiscox Tech Track 100, which lists the 100 UK tech companies showing the fastest revenue growth.
August, 2015

August 19 2015
blis
- Blis Drives Expansion Across Australia and New Zealand
Location data-driven advertising solutions provider, Blis, is on a rapid growth curve and driving regional expansion with the appointment of three key senior hires and launch of two new offices across Australia and New Zealand.
August 19 2015
blis
- Blis expands across Australia and New Zealand
Fuelled by a strong local market response to its proprietary technology that serves display ads using highly accurate location targeting and behavioural insights, media company Blis has added Melbourne and Auckland offices that will operate under the regional leadership of Sydney-based managing director Nick Ballard.
July, 2015

July 10 2015
blis
- Exciting Period of Growth Continues at Blis with Promotion of Two Key London Executives to New Roles
Advertising technology and big data company Blis announces the promotion of two of its key UK executives. EMEA Sales Director Charlie Smith has been promoted to UK MD and EMEA MD Paul Thompson promoted to VP EMEA.
July 6 2015
telemedia_online
- Blis adds altitude as a third dimension of location data
Data driven programmatic ad buying software provider Blis is going up in the world: adding altitude to the data it collects on phone users as a way of refining still further the context of mobile phone use.
July 6 2015
telemedia_online
- Blis Adds Altitude As Third Dimension of Location Data
Data driven programmatic ad buying software provider Blis is going up in the world: adding altitude to the data it collects on phone users as a way of refining still further the context of mobile phone use.
July 6 2015
the_drum
- Are biometrics the next frontier in advertising?
Wearables and biometrics are the most exciting new areas for brands in digital advertising, according to Blis CEO Greg Isbister. The growth and consumer uptake of such technologies are set to provide the next wave of data points marketers can harness to deliver relevant advertising experiences.
June, 2015

June 29 2015
mobile_marketing_magazine
- Infographic: The Mobile Marketing Map
The Mobile Market Map by FirstPartner is always a fascinating visualisation of how complex and interdependent the industry has become, with agencies, marketplaces, networks and data services all competing and co-operating to deliver ads.
June 29 2015
campaign
- Virtual Reality: This time it’s real. And marketers should be paying attention
After years of false starts and not-quite-there technology, virtual reality has re-emerged as the next big innovation set to launch brands and marketers into another world … literally.
June 29 2015
campaign
- Location-aware targeting in Asia ready to rise
Pervasive mobile usage has created a permanent shift in consumer behavior, which is a key reason why location-targeted ads are quickly becoming the future of mobile advertising.
June 21 2015
blis
- Blis Gets Vertical: Adding Altitude as the Third Dimension of Location Data
Researchers and data engineers at Blis have added height - or more specifically altitude - to the data available for tracking anonymised consumer location behaviour globally.
June 19 2015
dbm_database_marketing_today
- Blis makes altitude the third dimension of location data
Researchers and data engineers at Blis have added height – or more specifically altitude – to the data available for tracking anonymised consumer location behaviour globally.
June 19 2015
mobile_marketing_magazine
- From Basements to Penthouses, Blis takes Location Vertical
Researchers and data engineers at ad tech firm Blis have added altitude to location profiles contained within the firm’s anonymised consumer behaviour data, enabling location targeting to take place in three dimensions for the first time.
June 19 2015
mumbrella
- Ad tech that tracks altitude from mobile data to give brands ‘3D view’ of consumers’ location
An ad tech firm has unveiled new technology that will enable advertisers to track people’s location based on their altitude, which the company says will give brands new creative ways to target consumers.
June 16 2015
mmg_m_and_m_global
- Amobee co-founder Ben Tatton-Brown joins Blis
Amobee co-founder Ben Tatton-Brown is leaving his current role with Xaxis to join ad tech company Blis as chief strategy and marketing officer. Tatton-Brown helped found mobile advertising technology firm Amobee in 2010, and remained with the company for two years following its acquisition by SingTel in 2012.
June 13 2015
mediapost
- Blis Now Has Both Amobee Founders: Tatton-Brown Joins As CMO
Blis, an audience targeting firm, has announced the appointment of Ben Tatton-Brown as chief strategy and marketing officer. He will work form the company's London headquarters.
June 13 2015
mumbrella
- Blis hires Amobee co-founder Ben Tatton-Brown as CMO
Ad tech firm Blis has hired Amobee co-founder Ben Tatton-Brown as CMO. He takes up the position of Chief Strategy and Marketing Officer in the company's London headquarters.
June 13 2015
marketing_blog
- Omnicom takes on Carat for the best cocktail
The “Golden Shaker 2015 Asia Pacific” competition is now in its final round, with Omnicom taking on Carat. With the winner being announced at next week’s grand final, the competition is certainly heating up and Marketing Magazine has witnessed every incredible moment.
June 13 2015
marketing_blog
- Mindshare vs Dentsu Mobius: Who’s the better bartender?
In the latest edition of Blis' “Golden Shaker 2015 Asia Pacific” competition, Mindshare and Dentsu Mobius work on their masterpieces.
June 13 2015
marketing_blog
- WATCH MediaCom take on Xaxis for best drinks
Over the last few weeks Marketing Magazine has witnessed some of Singapore’s top media agencies take on the Golden Shaker challenge. Hosted by adtech and big data firm BlisMedia, this week we see MediaCom and Xaxis go head to head as they work on their chances at grabbing the title.
June 11 2015
blis
- Blis strengthens executive team with appointment of Ben Tatton-Brown as Chief Strategy and Marketing Officer
Ad-tech entrepreneur and Amobee co-founder joins Blis to lead global strategy and marketing activities.
May, 2015

May 19 2015
marketing_blog
- Which Media Agency Can Create the Best Cocktail?
Adtech and big data firm Blis has invited leaders from the digital advertising world to showcase their cocktail creativity.
May 19 2015
exchange_wire
- Location Data Tells More About Consumers Than Their Whereabouts
Improving the accuracy of location data not only provides for better campaigns, it can also offer richer insights into buyer intent based on the places consumers visit.
May 19 2015
the_drum
- Blis hires Gaetano Faleo and Emma Lacey to bolster senior sales team
Blis has bolstered its senior sales team, appointing Gaetano Faleo as head of international sales, EMEA and Emma Lacey as Omnicom group head. The hires come as the ad tech and big data firm aims to propel expansion in Europe, the Middle East and Africa.
April, 2015

April 21 2015
telegraph_magazine
- Location-based mobile advertising loves where you are, not where you’re going
We have come to trust online marketing and advertising, but mobile messages pushed to us by advertising are still perceived as invasive. One UK company, Blis, is using Smart Data to make these messages more relevant
April 8 2015
the_drum
- UK leads the way as half of all media spend goes digital in 2015, but what are the implications for advertisers on mobile?
This year the UK will become the first country in the world where half of all advertising spend goes on digital media, according to eMarketer’s recent findings. That’s an incredible achievement and highlights the UK’s place as one of the world’s leading and most dynamic digital economies.
April 8 2015
the_drum
- UK Leads The Way As Half Of All Media Spend Goes Digital in 2015: But what are the implications for advertisers on mobile?
This year the UK will become the first country in the world where half of all advertising spend goes on digital media, according to eMarketer’s recent findings. That’s an incredible achievement and highlights the UK’s place as one of the world’s leading and most dynamic digital economies.
March, 2015

March 6 2015
the_drum
- Why location matters in mobile advertising
Up until the past few years, digital advertising was traditionally about targeting audiences using a very small set of data points – content behaviour, search and cookie data.
March 5 2015
hot_topics
- You are where you’ve been: the key to location based mobile advertising
Most digital advertising is based on the sites you visit and the searches you make. But add in the places you go and the ROI soars. So says adtech firm Blis...
February, 2015

February 16 2015
the_guardian
- Location, location, location: the rise of hyper-local marketing
The advertising industry has been getting excited about the ability to use mobile technology to better target messages by using the consumer’s location for around 20 years now. But the confluence of several emerging tools, such as iBeacons, in-store Wi-Fi and the ability to push messages to apps on mobile phones has put hyper-local marketing back at the top of the hype cycle.
January, 2015

January 20 2015
blis
- Media Veteran Regina Goh Joins Blis
Ex-Millennial Media Sales Leader takes role of Managing Director, Asia at Blis. Advertising technology and big data company Blis has appointed Regina Goh as Managing Director of Asia. Goh’s appointment is an important step in the company’s international growth strategy that will see its operations expanding into more Asian markets in 2015..
December, 2014

December 19 2014
cio_asia
- Android Is The Most Popular Device Used By Christmas Shoppers In Singapore: Blis Study
Android has reigned as the most popular device opted by Christmas shoppers (63.8 percent), with iOS trailing at nearly half the adoption rate of 36 percent, according to a recent Blis study.
December 18 2014
mobile_marketing_magazine
- Are You Getting the Most from Big Data in the Christmas Build-up?
As mobile becomes more and more central to consumers’ retail habits and location and proximity technologies give us a clearer picture of how people engage with digital and physical stores, its important that marketers hoping to take advantage of the last week of Christmas shopping target their ads correctly.
December 3 2014
the_drum
- Audience Location Data: Advertisers Need Audience Scale As Well As Accurate Location Data For Their Campaigns To Be Successful
A lot of the 'new kids on the block' in the mobile advertising world have recently been talking about the issue of location data 'inaccuracy' – the term used to describe inaccurate, fraudulent and incomplete location data which is often supplied by publishers to increase the value of an impression.
November, 2014

November 29 2014
mobile_marketing_magazine
- The Holy Grail of Location-based Advertising
We spoke to Paul Thompson, MD of Blis, who believes the company has found the ‘holy grail’ of location-based advertising.
November 27 2014
issuu
- 2014 Effective Mobile Marketing Awards Winners Revealed
John Lewis, Unilever, Mothercare, Renault, Subway, Sony Pictures and IKEA are among the winners at the 2014 Effective Mobile Marketing Awards. The winners were announced at a ceremony in London this evening, with over 300 representatives from brands, agencies and mobile marketing firms present.
November 24 2014
blis
- Blis Appoints Adam Johnston as Chief Technology Officer
Johnston is a seasoned technologist with intimate knowledge of advertising technology and big data. In his 15 years’ experience, he has held senior technical roles at Exchange Labs, VCCP, Tribal DDB, Agency Republic and AKQA.
November 11 2014
marketing_blog
- Blis appoints Adam Johnston as CTO
Global advertising technology and big data firm Blis has appointed adtech veteran Adam Johnston (pictured) as chief technology officer. Johnston is based in the firm’s London office.
October, 2014

October 28 2014
mobile_marketing_magazine
- Breaking Bad Location
Paul Thompson, MD at Blis, argues that advertisers need audience scale as well as accurate location data for their campaigns to be successful.
October 17 2014
mobile_marketing_magazine
- Blis Joins Effective Mobile Marketing Awards as Location Data Partner

Blis has come on board as Location Data Partner of the 2014 Effective Mobile Marketing Awards.

Blis joins fellow Effective Mobile Marketing Awards sponsors StrikeAd, Celtra, Theorem and Digital Gurus.

“Blis is honoured to support the Effective Mobile Marketing Awards as Location Data Partner,” said CEO Greg Isbister. “With mobile advertising taking an ever increasing part of digital ad spend, it’s important that the industry joins forces to highlight the best of the best in this dynamic sector."

“Intelligent audience targeting derived from location data is obviously a crucial part of this whole industry and we wish everyone a successful and enjoyable evening at the awards night.”

The awards ceremony will take place on 27 November. The shortlist was announced earlier this week.

If you’d like to get involved in the Awards as a sponsor, contact John Owen via email or call 0207 183 2920.

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October 8 2014
blis
- Blis Appoints Advertising Technology Leader Nick Ballard to Lead Australia and New Zealand Operations
Global adtech firm Blis today appointed seasoned industry leader Nick Ballard as Managing Director for Australia and New Zealand. Ballard will oversee the company’s growing presence in the region, manage business operations and expand the company’s sales and advertising operations teams.
September, 2014

September 23 2014
blis
- Love Just Isn’t in the Air at the Singapore Grand Prix: Online User Mobile Habits by Blis
Love was not on many minds at the 2014 Singapore Formula 1 Grand Prix despite skyrocketing social media engagement. The usage of dating apps slipped counter-intuitively amidst rampant social media activity during the weekend of one of the biggest events in Singapore. Music streaming shot up during race days while news content consumption dipped during the F1 weekend.
July, 2014

July 23 2014
mediapost
- Blis Appoints Ex-Amobee Co-Founder Dewhirst President
Blis, an audience targeting firm, on Wednesday announced the appointment of Harry Dewhirst as president and chief commercial officer. He has also joined the company’s board of directors.
July 2 2014
blis
- Acclaimed Entrepreneur Harry Dewhirst Joins Blis
Advertising technology company BlisMedia today announced the addition of acclaimed entrepreneur Harry Dewhirst to its executive team and board of directors. Dewhirst’s experience in developing high growth ad tech businesses globally will help to accelerate Blis’ international expansion, particularly progressing the important Asia-Pacific markets.
February, 2014

February 25 2014
mobile_marketing_magazine
- Blis Launches PATH Location Retargeting
Ad tech firm Blis has launched its PATH location retargeting technology, which combines historical location behaviour with real-time location and demographic data, enabling brands to build rich audience targeting segments.
February 12 2014
blis
- Blis launches the industry’s first location retargeting technology with BMW Mini, Tesco, Boots and Fitness First
Now brands can develop targeting strategies based on consumers’ past location behaviour to drive greater engagement with ad messages. Today at Mobile World Congress, Blis, the global advertising technology company, announces the launch of PATH, a location retargeting technology product, the first of its kind in the industry.
February 11 2014
mobile_marketing_magazine
- SIM City: Blis & Talon
Kirsty Styles meets Talon‘s Richard Simkins and Blis' Mike Buttigieg at Piccadilly Circus to talk about their campaign with online retailer Not On The High Street, and the opportunities for mobile and outdoor advertising to work together.
August, 2013

August 22 2013
the_drum
- Department of Transport unveils new ‘THINK!’ media campaign with Blis
The Department of Transport has rolled out a new campaign as part of its ‘THINK!’ initiative, aimed at male motorists aged between 18-29 years. The campaign, created by Blis, looks to warn of the dangers of drinking and driving, and will look to target mobiles devices connecting to the internet with an interactive ad acting as a ‘scratch card’ unveiling the impact drink driving can have on their lives.
August 22 2013
Blis_The_Drum_Article_Campaign_with_Department_Of_transportw
- Department of Transport unveils new ‘THINK!’ location based campaign with Blis

The Department of Transport has rolled out a new campaign as part of its ‘THINK!’ initiative, aimed at male motorists aged between 18-29 years.

The campaign, created by Blis, looks to warn of the dangers of drinking and driving, and will look to target mobiles devices connecting to the internet with an interactive ad acting as a ‘scratch card’ unveiling the impact drink driving can have on their lives.

Using Infinity+ Blis’ proprietary real time bidding (RTB) platform with market-leading location technology, the company is able to target users based on their location and demographics in real time enabling Blis to deliver highly targeted advertising.

Greg Isbister, CEO and founder of Blis said: “Provisional data shows that drink driving death rates are 25% higher than in 2011 and we were keen to raise awareness of the risks using our intelligent targeting technology to try and help reduce this figure. We have proved with previous campaigns that targeting audiences according to their location, demographic and at the right time of day significantly increases the click through rate (CTR) of digital campaigns.”

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January, 2013

January 23 2013
the_drum
- Ex-Yahoo! head of planning and strategy named as UK MD of Blis
Paul Thompson joins Blis following the launch of its Infinity+ Real-Time Bidding (RTB) platformPaul Thompson joins Blis following the launch of its Infinity+ Real

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