Mobile World Congress 2016 Wrap Report

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Mobile World Congress 2016 Wrap Report
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Blis in association with M&M Global is proud to bring you the Mobile World Congress 2016 Wrap Report.

The report covers the most vital trends, insights, analysis and interviews from Mobile World Congress 2016, Fira Barcelona.

As if proof were needed, the near-100,000 people crammed inside Barcelona’s Fira Gran Via offered irrefutable evidence that mobile is driving the global business agenda right now.

Device-makers such as Samsung, HTC and Huawei rubbed shoulders with blue-chip brands including Ford and AT&T in pursuit of leadership in the mobile sphere. Even Mark Zuckerberg dropped in to enlighten Mobile World Congress attendees about Facebook’s plans.

M&M Global joined the crowds to seek out the most important mobile media and marketing trends – from virtual reality to mobile video – and interview industry leaders, including WPP’s chief executive Sir Martin Sorrell and AOL’s chief marketing officer Allie Kline.

Blis’ president Harry Dewhirst caught up with M&M Global reporter Anna Dobbie to discuss why location represents a huge opportunity for brands and advertisers, understanding consumer location behaviour, and the impact that location-enabled video will have on mobile marketing.

Download your free copy of the MWC 2016 Wrap Report here.

To read the original article click here.

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Company Blis is the global pioneer in location data. Our proprietary technology and platform helps agencies and brands use location data to better understand consumer behavior, allowing for effective targeted advertising to drive business outcomes.