Media Veteran Regina Goh Joins Blis
Ex-Millennial Media Sales Leader takes role of Managing Director, Asia at Blis
Advertising technology and big data company Blis has appointed Regina Goh as Managing Director of Asia. Goh’s appointment is an important step in the company’s international growth strategy that will see its operations expanding into more Asian markets in 2015..
“Regina has been instrumental in the success of several adtech companies, and her knowledge of the Asia-Pacific media market will be pivotal to Blis’ regional growth,” says Harry Dewhirst, President and Chief Commercial Officer of Blis. “Blis has signed up several major clients and partners in the region, and strengthened its presence in several Asian markets last year – Regina is well-poised to elevate our business even further this year.”
Prior to Blis, Goh led Millennial Media’s Asia-Pacific Sales division, bolstered by her 14 years of experience in the mobile and digital consumer business. She has held senior management positions in global digital and advertising companies across sales, brand advertising, product management and business development. Goh is also the Chair of the Interactive Advertising Bureau’s (IAB) Mobile Committee in Singapore, where she spearheads initiatives to drive investment in mobile advertising sectors.
Goh is based out of Blis’ Southeast Asia headquarters in Singapore and reports to Harry Dewhirst.
“Blis’ data-driven insights, coupled with the firm’s cross-platform, multi-screen offerings, places the company among the top players in the region,” says Goh. “I am excited to lead the charge in expanding Blis’ Asia footprint and building more partnerships with agencies and data providers.”
Blis works with over 400 of the largest global brands across all major industries, including McDonald’s, Oracle, American Express, HSBC, Google Telefonica, Samsung, BMW, Spotify, Warner Bros. and more. The company was established in the UK in 2004, bringing audience location data and consumer targeting expertise to brands.
Goh’s appointment follows several recent Blis executive hires. In 2014, Nick Ballard was appointed as Managing Director, Australia and New Zealand, to manage the firm’s growing operations in the region. Seasoned technologist Adam Johnston also joined the firm as Chief Technology Officer to spearhead global product innovation and upscale data projects and partnerships.
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