Why Location Is a Game-Changer in Digital Advertising

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Why Location Is a Game-Changer in Digital Advertising
Blis
Blis
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Bloomberg_Harry_Dewhirst_Location

Harry Dewhirst, President at Blis, discusses his data technology business, how they use location behaviour to empower advertisers and where he sees growth. He speaks to Bloomberg’s Rishaad Salamat on “Trending Business.”

Click here to see the original article.

Harry joined the Blis Board in 2010. He is responsible for leading the firm’s global commercial partnerships and driving international expansion as President.

Harry co-founded Amobee, which was acquired by SingTel in 2012 for $321 million, and UK mobile ad agency RingRing Media. He received the “Rising Star of the Year Award” at the prestigious Media Week Award 2009, and hasv been regularly featured as a top 50 mobile executive in the The Drum and Mobile Entertainment Magazine. Harry has worked and lived in the Europe, the US and Asia.

Harry is Partner at boutique venture fund Ballpark Ventures LLP and remains an active investor while sitting on various company boards. Outside of the office, you can find him mentoring young start-ups or cooking up a storm in the comforts of his kitchen.

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Blis

Blis

Company Blis is the global pioneer in location data. Our proprietary technology and platform helps agencies and brands use location data to better understand consumer behavior, allowing for effective targeted advertising to drive business outcomes.