New Year, New You?
Perhaps, but it depends where you are…
Search behaviour is the first step in the purchase journey for many. It can be a good indicator of interest, consideration or even intent, but until that translates into actual behaviour – as evidenced by footfall – that means the purchase journey (in most cases) remains incomplete.
In this infographic, we use Blis’ analytics tool, Smart Trends to look at US, UK & Australia’s real-world behaviours during the Christmas and New year period to see how resolute those ‘resolutions’ really are.
Click here to download the infographic.
