Infographic: London Christmas shopper insights
Our Christmas Shopper Insights infographic shows how smart advertisers are targeting their campaigns around London’s biggest shopping destinations.
Our research showed that shoppers in Westfield shopping centres, Oxford Circus and the trendy boutiques of Shoreditch’s Boxpark used their phones the most during Friday afternoons with a staggering 340% rise in ad impressions. Shoppers were most likely to click on ads on Thursday and Friday nights – with engagement peaking at 9pm.
With UK shoppers set to spend £2.3bn via their mobiles this Christmas (according to Adobe), getting your brand in front of consumers and in the right locations could be the difference between Christmas cheer or a New Year washout.
Christmas Shopper Insights Infographic