Christmas Shopper Insights Infographic

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Infographic: London Christmas shopper insights
Kitty Bartholomew
Kitty Bartholomew
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Christmas_Infographic_preview_blis

Our Christmas Shopper Insights infographic shows how smart advertisers are targeting their campaigns around London’s biggest shopping destinations.

Our research showed that shoppers in Westfield shopping centres, Oxford Circus and the trendy boutiques of Shoreditch’s Boxpark used their phones the most during Friday afternoons with a staggering 340% rise in ad impressions. Shoppers were most likely to click on ads on Thursday and Friday nights – with engagement peaking at 9pm.

With UK shoppers set to spend £2.3bn via their mobiles this Christmas (according to Adobe), getting your brand in front of consumers and in the right locations could be the difference between Christmas cheer or a New Year washout.

Christmas Shopper Insights Infographic

Christmas Shopper Insights Infographic

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Kitty Bartholomew

Kitty Bartholomew

Marketing Manager | Blis Kitty works alongside the Head of Marketing to deliver marketing activities across the UK, Italy, DACH and MENA. Kitty is also a keen member of the IAB UK, ensuring Blis is up to date with all industry initiative at monthly Mobile Steering Group meetings at the IAB.