Blis | Press Releases

Blis news from around the world.

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December 7 2017
Blis Private Exchange Provides Accurate, Verified Location Data to DSPs

Leading location technology company, Blis, today launched the Blis Private Exchange in APAC, a world-first solution allowing agency and trading desks direct access to real-time & historical location data. This will allow agencies and brands access to in-store location targeting & audiences, directly through their existing programmatic Demand Side Platforms (DSPs).

December 5 2017
Blis Introduces Smart Trends, a Consumer Behavioural Analytics Tool Powered by Movement Data

Blis, the global pioneer in advanced location data technology, today announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a ground-breaking report, Mastering Consumer Trends: A Global Retail Study, giving side-by-side behavioural comparison of user groups across four global brands in seven countries.

November 14 2017
Blis Gets Gold At MENA MMA Smarties Awards

The Blis MENA team joined adidas and Spark Foundry to accept the Gold Award for Best Location-Based Campaign for their work on the adidas NMD mobile campaign. The adidas NMD campaign objective was to increase awareness and drive footfall to NMD stock lists across the MENA region.