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February 16 2015
Location, location, location: the rise of hyper-local marketing

The advertising industry has been getting excited about the ability to use mobile technology to better target messages by using the consumer’s location for around 20 years now. But the confluence of several emerging tools, such as iBeacons, in-store Wi-Fi and the ability to push messages to apps on mobile phones has put hyper-local marketing back at the top of the hype cycle.