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December 6 2017
Retailers, do you really know your consumers?

Retailers might think they know their consumer, but do they? Blis, the global advanced location data technology company, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data.

Blis Launches Consumer Behavioural Analytics Tool Along With Global Retail Study

Location data technology company Blis has launched an analytics tool that enables marketers to analyse consumer behaviour through mobile movement data.
The tool, called ‘Smart Trends’, provides in-store behavioural insights and in-store comparison of location types and brands. It enables marketers to breakdown demographic, contextual, time, and device type analysis, while comparing behaviour of user groups side-by-side.

Location service Blis launches new Smart Trends tool for mobile marketing

To publicise their new Smart Trends tool for analysing consumer movement data, location analytics company Blis have released a survey detailing how shoppers are browsing in stores. The announcement: To illustrate the power of Smart Trends, Blis releases a global consumer report uncovering Sydney shoppers are more likely to browse fashion and style content while […]

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