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December 5 2017
Mastering Consumer Trends: A Global Retail Study

How well do retailers know their customers? You may understand how consumers interact with your brand, but how do they behave with your competitors, or outside of the retail space? Is it possible to even know? Recently, Blis conducted a significant research study of four global brands (H&M, Victoria’s Secret, Topshop and Zara) in seven […]

April 10 2017
The Future of Mobile: The IAB Mobile Steering Group’s Viewpoint

Mobile spend has rocketed in recent years in the UK, growing by 51.6% between H1 2015 and H1 2016 (IAB / PwC H1 Digital Adspend Study), there is no doubt that brands are getting excited about mobile, but with the rise of AI, VR, AR, chatbots, wearable tech and voice activated devices, what does the […]

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