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November 7 2017
3 Attribution Questions You Should Be Asking

Attribution — the process of figuring out how various marketing touchpoints help lead to a conversion—is key to effective marketing. It gives advertisers insight into what’s working and what isn’t, enabling them to reduce waste and optimize their campaigns. This, in turn, can help inform future media budgets and boost ROI. In short, accurate attribution […]

November 3 2017
iPhone X is the Next Baby Step in Total Mobile Disruption

With the iPhone X launch on the horizon, Apple fans are waiting with baited breath to get their hands on the “iPhone of the future.” The bigger, lighter, thousand-dollar smartphone will be available for pre-order on 17 October and will be AR-ready, waterproof, and feature an edge-to-edge display. There are features that might excite marketers, […]

November 2 2017
How to unlock creativity on video

With video playing a dominant role in today’s ever-growing advertising armoury, Jamie Hall, Creative Manager, Blis looks at how to get the best out of this popular format. The early days of mobile advertising were inundated with video ads that were slow to load. Even when they eventually did, many phones couldn’t display them properly. […]

October 31 2017
New Collaborations to Improve Measurement of In-Store Sales

Shopper marketers everywhere are quickly realizing that if they want their digital advertising efforts to lead to greater foot traffic and in-store sales, location data is key. In fact, spending on location-based advertising is expected to grow by 24 percent per year, reaching $29.5 billion in 2020. But in order to reap the benefits of […]

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