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January 10 2018
Can Smaller Marketing Budgets Produce Greater Returns?

Can Smaller Marketing Budgets Produce Greater Returns? Can Less Ads Mean More Gains for Brands? Nobody likes a budget cut. For marketers, getting their ad dollars slashed can be particularly painful. According to Pepper Global, 37 percent of marketers say that budget constraints keep them from carrying out an effective marketing automation strategy. Meanwhile, almost […]

January 1 2018
Using December’s Data to Boost January’s Sales

For brands, the holiday season is often the busiest—and most lucrative—time of year. Consumer spending in the U.S. is expected to hit 100 billion, with Black Friday having brought in a record of $7.9 billion (with 40% of purchases coming from mobile phones). So it’s easy for brands to feel tempted to celebrate their holiday […]

December 26 2017
Where will location go in 2018?

2017 was a big year for location-based advertising: The IAB released its Location-based Marketing Playbook for Retailers and spending on location-based advertising reached $16 billion. It’s also a year that saw many new changes and developments in how advertisers use location data and measure its success. How will location-based advertising continue to develop in 2018? […]

December 19 2017
Why Entrepreneurs Must Learn to Let Go

Starting a company is a huge investment—emotionally, physically and financially. Entrepreneurs pour a lot of time, energy and sleepless nights into their new businesses. So it’s no wonder they often have a hard time relinquishing control of, well, everything. I should know: By the time I turned 26, I had started and sold two companies—and […]