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November 20 2017
Revive Black Friday Before It’s Too Late

Black Friday has been the busiest shopping day of the year since 2005. But for many brick-and-mortar retailers, shopping the day after Thanksgiving just isn’t what it used to be. In 2014, for instance, spending on Black Friday fell for the first time since 2008, down 11% from the previous year. In 2012, social media […]

November 14 2017
Want to Build Customer Loyalty During the Holidays? Start at Thanksgiving.

For many retailers, the holiday season starts after Thanksgiving—the day after, to be exact. On Black Friday, advertisers begin a month full of campaigns designed to lift sales throughout the holiday season—playing their catchy jingles and touting their unbeatable sales. But brands looking for more than just an uptick in holiday sales will need to […]

November 9 2017
Welcome to the future

With super computers in our pockets, new screen sizes and an explosion in technologies such as augmented reality, virtual reality and holograms, mobile’s creative possibilities are richer than ever. By Jamie Hall Almost half the world’s population has a smartphone and Facebook alone has more than a billion daily mobile active users. Yet ads can […]

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