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February 21 2018
Looking for Loyalty? Be Personal and Transparent

Today’s consumers find temptation—and advertisements—at every turn. A woman might click an ad for ankle boots on her mobile phone, but browse a competitor’s stylish knee-high boots a minute later. Increased purchase options and more opportunities for consumers to pursue them both online and offline have put a dent in consumer loyalty. In fact, 77 […]

February 13 2018
The Rise of Techlash: It’s Time to Focus on Transparency

Tom Donohue, president and CEO of the U.S. Chamber of Commerce began the year warning us of the oncoming techlash – a backlash against big tech that is gaining strength from regulators and consumers alike. 2017 did mark something of a turning point in the way we think about and engage with tech – on […]

Game ROI Doesn’t Have to End After 4th Quarter

It’s been a little over a week since the Big Game where the country saw the underdog Philadelphia Eagles triumph over the reigning champion New England Patriots. But of course, the Big Game isn’t just for the talented players who make the final showdown after a long season, it’s also one of the biggest events […]

February 6 2018
Partner Spotlight: Q&A with RSi’s Ansa

Question 1: How long have you been at RSi and what is your role? For the past three years, I have been responsible for creating and scaling Ansa, a web-based solution from RSi – Retail Solutions, Inc., that has enabled over 75 of the world’s largest CPG companies and their agencies to build, measure and […]