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December 11 2017
Business or Pleasure? How Brands Can Use Location Intelligence to Target Travelers

This holiday season, millions of people will crisscross the country to reunite with their families and catch up with old friends. As these consumers pass through airports, train stations, and bus terminals, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences. In fact, […]

December 6 2017
Smart Trends: Beyond Digital Strategy

Smart Trends lets you look at foot traffic volume by brand, by store, or by very tight local areas, and allows you to quantify the relative importance of different factors, such as competitor proximity, store size, or number of stores around the country.

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