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Get original insights, informed comment, and thought leadership from the team as well as from our partners and customers, as we shape the market together.

October 18 2017
How Blis Filters Bad Data

As we’ve underscored in previous posts in this series, bad data is an ongoing concern in our industry. While it isn’t necessarily deliberate or fraudulent, quality issues make an enormous percentage of available data unusable for advertising purposes. At Blis, we’re incredibly vigilant about ensuring the quality of the data we pass on to our […]

October 12 2017
Five Questions with Alex Wright, Head of Insights

Alex Wright, Head of Insights at Blis, is about to celebrate his one year anniversary with us. To mark his milestone, we thought we’d let you get to know him better with an Insights Series. To kick it off, we’ve asked Alex to answer these four questions that provide insight into the industry, the company, […]


Promiscuous Shopper 2.0

Happy 10th Anniversary August saw the 10th anniversary of the Credit Crunch: Mervyn King (then Governor of The Bank of England) had to cut short his holiday, Northern Rock bore the brunt of the first run on a UK bank in 150 years, and soon thereafter the epidemic of Affluenza claimed its final victims as […]

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