Blis | Blog

Let’s talk location.

Get original insights, informed comment, and thought leadership from the team as well as from our partners and customers, as we shape the market together.

December 11 2017
Business or Pleasure? How Brands Can Use Location Intelligence to Target Travelers

This holiday season, millions of people will crisscross the country to reunite with their families and catch up with old friends. As these consumers pass through airports, train stations, and bus terminals, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences. In fact, […]

December 6 2017
Smart Trends: Beyond Digital Strategy

Smart Trends lets you look at foot traffic volume by brand, by store, or by very tight local areas, and allows you to quantify the relative importance of different factors, such as competitor proximity, store size, or number of stores around the country.

December 5 2017
Mastering Consumer Trends: A Global Retail Study

How well do retailers know their customers? You may understand how consumers interact with your brand, but how do they behave with your competitors, or outside of the retail space? Is it possible to even know? Recently, Blis conducted a significant research study of four global brands (H&M, Victoria’s Secret, Topshop and Zara) in seven […]

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