Blis | Blog

Let’s talk location.

Get original insights, informed comment, and thought leadership from the team as well as from our partners and customers, as we shape the market together.

February 22 2018
Stores and The City: One Size Doesn’t Fit All

New York has long been heralded as the Mecca for consumers and avid shoppers. From its role as proving ground for the 1837 inception of a small ‘fancy goods’ store by a 25 year old Charles Lewis Tiffany, to the multi-floor cathedrals of consumerism that populate midtown today, the city’s reputation for retail is famous […]

Excess vs. Exercise: US, UK & Australia Infographic

Search behaviour is the first step in the purchase journey for many. It can be a good indicator of interest, consideration or even intent, but until that translates into actual behaviour – as evidenced by footfall – that means the purchase journey (in most cases) remains incomplete.In this infographic, we use Blis’ analytics tool, Smart Trends to look at US, UK & Australia’s real-world behaviours during the Christmas and New year period to see how resolute those resolutions really are.

February 21 2018
Looking for Loyalty? Be Personal and Transparent

Today’s consumers find temptation—and advertisements—at every turn. A woman might click an ad for ankle boots on her mobile phone, but browse a competitor’s stylish knee-high boots a minute later. Increased purchase options and more opportunities for consumers to pursue them both online and offline have put a dent in consumer loyalty. In fact, 77 […]

February 13 2018
The Rise of Techlash: It’s Time to Focus on Transparency

Tom Donohue, president and CEO of the U.S. Chamber of Commerce began the year warning us of the oncoming techlash – a backlash against big tech that is gaining strength from regulators and consumers alike. 2017 did mark something of a turning point in the way we think about and engage with tech – on […]