Blis | Brand Safety

Brand Safety, Ad Fraud & Viewability.

Blis is committed to protecting advertisers against the issues facing the advertising ecosystem including brand safety, ad fraud and viewability.

Brand Safety Policy.

Blis have implemented processes to minimise risk to advertisers, and ensure their ads are served in a safe environment.

For more information, or if you have any questions, please email

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Blis’ are certified with regulatory bodies who only recognise companies complying with the good practice principles that work towards greater transparency.

We are certified with JICWEBS for our brand safety practice and have been awarded the DTSG seal. We are listed on the Trust Accountability Group (TAG) registry of known and trusted players in the digital ad ecosystem.

We are undergoing certification with the IAB Gold Standard, a working group committed to reducing ad fraud and increasing brand safety by implementing specific initiatives.

3rd Party Verification Partners.

Blis’ work with various 3rd party verification partners to ensure that all advertisements are served in the correct environment, on appropriate content and are in view of actual humans.

Premium Supply.

Blis work with premium SSPs who offer high quality 100% transparent inventory and data.