Blis Sets Sights on China with Opening of Hong Kong Office
Continued expansion of Blis regional locations to meet rising demand for location-driven programmatic advertising
London/Hong Kong/Singapore, 14th October 2015 – Location data and advertising technology company Blis, has opened operations in Hong Kong as part of the business’ rapid international expansion plans. Blis’ move into the Chinese territory follows its office openings throughout APAC earlier this year, and key executive hires across the globe.
The Hong Kong office will be managed by MD Richard Andrew who will oversee Blis’ Greater China operations. With over 14 year’s industry experience across multiple geographies and having previously held senior positions at companies like Amobee, Microsoft & Yahoo!, Richard is an accomplished digital marketer and brings across a wealth of knowledge in sales, ideation, strategy & planning through to execution.
Based in Hong Kong’s Wanchai district, Richard Andrew will spearhead regional business development by introducing Blis’ industry-leading location data advertising technology and products to Hong Kong-based media agencies servicing brands in the region. Andrew will report to Rupert Pay, Vice-President, APAC, Blis.
“Hong Kong is a strategic choice for Blis’ international expansion roadmap, and our market entry is bolstered by the addition of Richard, one of the top media experts in the region,” says Harry Dewhirst, President of Blis.
“Establishing operations in Hong Kong, the region’s major media and commercial hub, ensures we are well positioned to engage top media agencies to strategize, execute and provide in-depth consultation for on-ground campaigns,” adds Dewhirst.
“I’m thrilled to join Blis at a time when the firm is poised for international growth and expansion. Backed by market-leading products and highly accurate data sets, Blis is well placed to offer regional media agencies, trading desks and data partners the best services to grow their businesses and reach the best audiences at scale,” says Richard Andrew.
Prior to his appointment at Blis, Richard was the General Manger for Asia at Amobee, a global digital marketing technology company. He was responsible for Amobee’s expansion strategy across the region providing sales expertise, operational leadership, and expansive knowledge around mobile & digital campaigns.
Blis works with over 400 of the largest global brands across all major industries, including P&G, Unilever, Audi, Samsung, Spotify and Standard Chartered Bank The business was established in the UK in 2004, bringing audience location data and consumer targeting expertise to brands.
Tags: Blis, Hong Kong, International Expansion, Office Opening, Richard Andrew