is Commercial Director at Blis. He is an experienced and strategic sales leader with over a decade in the digital advertising industry. Throughout his career, Andy has worked with brands directly as well as with a wide range of the top UK media planning and buying agencies.
November 30 2017
The Perils Of Inaccurate Location Data And How To Avoid Them
The potential for location data from mobile phone usage is huge, but it’s all made redundant unless tech experts can guarantee clean and accurate information. Amid concerns about where ad spend is apportioned, how can we ensure that data is accurately extracted and applied by brands at different points of the consumer journey.
October 4 2017
We’re still underinvesting in mobile
Media owners, brands, and agencies need to collaborate to create successful mobile campaigns. This is true from when starting to develop the media plan through to the resulting creative execution and optimisation, yet still many brands persist in repurposing advertising made for other media.
April 10 2017
The Future of Mobile: The IAB Mobile Steering Group’s Viewpoint
Mobile spend has rocketed in recent years in the UK, growing by 51.6% between H1 2015 and H1 2016 (IAB / PwC H1 Digital Adspend Study), there is no doubt that brands are getting excited about mobile, but with the rise of AI, VR, AR, chatbots, wearable tech and voice activated devices, what does the […]