Fitzroy House, 18-22 Ashwin
St, London, E8 3DL
+44 207 249 7769
745 Lorong,5 Toa Payoh #01-07
+65 8402 1789
Level 14, 70 Pitt Street
Sydney, NSW 2000
+61 406 156 047
Blis is the global leader in advanced location data technology. Our proprietary platform provides businesses with accurate location data and in-depth behavioural insights to serve digital content to audiences that are on the go.
Blis is led by an experienced executive and senior management team, focused on delivering market-leading solutions, commercial and operational excellence.
Chief Investment Officer, Beringea
Principal, Unilever Ventures
Partner, Endeit Capital
Ben Tatton Brown
VP Strategic Accounts
MD, Australia & New Zealand
Regional Group Director, APAC
Andrew DarlingMarketing Director, APAC
Jamie CrespiVP Marketing, Americas
Amy FoxHead of Product
Head of HR
Head of Engineering
Head of Production
Real-time Bidding Lead
Real-time Trading Tech Lead
We’re backed by some of the most successful investors in digital media.
Andrew is a seasoned media practitioner, passionate about delivering innovative marketing solutions for brands.
Andrew has broad international experience, working across traditional, digital and programmatic media. As a respected expert in ROI and transparency, Andrew has helped to develop innovative ways of valuing and auditing the media supply chain.
Prior to joining Blis, Andrew enjoyed a variety of roles within media, enjoying extensive experiences in publishing, research and technology including roles at WPP, IPG and ITV. Andrew’s previous role was on the client side at Unilever, as a Global Media Director. Andrew was responsible for creating the best value and insights for brand budgets.
During his career Andrew has enjoyed working and living in countries such as the UK, South Africa, Switzerland and Ireland.
Outside of work Andrew can be found enjoying country life with his family, spending time with his son, gardening, coaching rugby and watching his favourite sports, Rugby, Football and Cricket.
Jamie is responsible for leading the US marketing efforts by providing creative market planning and execution that maps to the sales and product strategy. She is responsible for all client and prospect marketing communication in North America and working hand in hand with the US sales team to drive revenue.
She has over a decade of experience working in marketing and advertising as well as an extensive adtech background. Most recently, she led the North America marketing strategy for programmatic platform, MediaMath.
She graduated with honors and a BA in Marketing and Communications from The George Washington University.
Outside of work, Jamie enjoys dining out, binge watching Netflix and taking cardio dance classes.
James joined Blis in 2012 and is responsible for the design and implementation of the software that executes Blis’ buying and selling strategies. In addition, his day to day job includes keeping Blis’ proprietary C++ technology stack up to date with the latest industry standards and products.
After graduating from University College Cork, Ireland in 2004 with an MSc in Computer Science, James moved to London. Before joining Blis he also worked for several years creating and perfecting embedded software for the mobile phone industry.
Outside of work James enjoys cycling, hiking and the occasional beer.
Based in our London HQ, Vic is responsible for our global Human Resource function, leading the implementation of HR infrastructure and processes in support of the company’s rapidly growing global footprint.
Vic is a seasoned HR pro with over 8 years experience in building HR teams in growing start ups. Her previous role was at a Business Intelligence company where she was a commercially focused HR generalist, specialising in Recruitment & Performance Management.
Highly people orientated, Vic has been instrumental in contributing to Blis’ unique and exciting workplace culture.
Outside of HR Vic enjoys gardening, sports and eating.
David is Head of Production at Blis, and is responsible for QA and the smooth running of Blis’s Engineering systems. He joined Blis as a Perl coder when programmatic buying was barely a glint in the CEO’s eye, and has seen the Engineering team grow from 2 to over 20 in that time.
As one of Blis’s longest-standing Engineers, he has contributed code, design work and general know-how throughout the lifetime of Blis’s platform, and has an extensive and in-depth knowledge of its systems. He is dedicated to ensuring that Blis’s platform is second-to-none, and that it uses the best available technology in the most efficient and appropriate way.
David has an Engineering degree from Cambridge University. In his free time, David enjoys birdwatching, cycling and supporting his local football team Leyton Orient.
As Head of Engineering at Blis, Elena spearheads all engineering projects, building cutting-edge technology solutions to power the company’s products and inform the businesses technical strategy. She is involved in all aspects of R&D, system design, planning and delivery.
Elenas strong communications skills have proven invaluable in informing a wider understanding of the Blis platforms complex technical processes, both inside of engineering and across all other departments. Prior to working for Blis, Elena held positions as a fundamental researcher, business analyst and company COO.
She holds an MPhil in data mining and knowledge discovery and a PhD in AI, as well as a Project Management Professional (PMP) Certification and Award of Honor as best young scientist in Mathematics and Informatics in the Ukraine.
Outside of work, Elena enjoys travelling and spending time with close friends and family.
Raj leads the design for the core real-time bidding engine within the Blis platform. Her role demands continuous attention to performance and scalability in a fast-paced and innovative development environment.
She has over 16 years of industry experience in designing, developing and supporting large-scale, distributed architectures through her prior roles at IBM Software Labs and Openwave Mobility.
Raj is passionate about technology, especially within the mobile industry and has filed a few patents in the area. She has a Bachelor’s degree in Computer Science from Mumbai University. Outside of work, she is a mother to two young children and that makes her a natural at multitasking and resource management.
Davide is responsible for Blis’s core data solutions, ensuring the company’s exceptionally high standards for location data are met including data quality, advanced analytics, audience building and reporting of any complexity.
Starting with blis as a C++ Bidder Engineer and then moving into the Data Engineering/Science space allowed Davide to gain in-depth and hands-on experience across multiple areas of the Blis’ infrastructure. His expertise and dedication have allowed him to create a coherent data ecosystem that seamlessly moves large volume of information between various components.
Prior to working for Blis, Davide was working in the financial industry, building high performance order management systems for electronic trading. He has a PhD in High Performance Computing.
Outside of work, Davide plays tennis or strums one of his (many) guitars.
Ian joined Unilever Ventures in 2010 and focuses on digital technology deals. He is a Board director of Voltea and CDDM Tech, and he previously worked on our exit of Rahu Catalytics, as well as UV’s investments in Brandtone, VH2, iluminage, Syneron Beauty and CDDM Tech.
Prior to joining Unilever Ventures, Ian was a strategy consultant with L.E.K. in London and Melbourne. He has a PhD in Physical Chemistry from Cambridge University and an MSci in Chemistry from Bristol University.
Martijn joined Endeit Capital at the start as Partner in 2006. Today, he is responsible for deals in Germany, UK, Nordics.
Until 2006 he was a member of the Executive Director team of Endemol Group, one of the world’s largest independent providers of content for television & all other screens.
In 2004, Martijn acted as Interim Director of Endemol’s International mobile entertainment subsidiary Overloaded. Early 2005, Martijn became Executive Director at Endemol for Business Development & International Operations, responsible for managing the worldwide key subsidiaries, especially related to developing new business and new markets. Prior to Endemol, Martijn Hamann gained extensive experience in various M&A transactions as consultant of the Dutch M&A boutique Reitsma & Wertheim. He holds a Bachelor in Economics and a Masters Degree in Business Administration from the Erasmus University in Rotterdam.
He is observer on the board of portfolio company Spil Games, global publisher of online and mobile casual games. Martijn is involved with portfolio company Smartclip, the German based multi-screen video and advertising platform. Martijn was also a board member at (former) portfolio companies Unruly, Improve Digital, Spil Games, Advance, CBV and Accepte/Paylogic.
Mark is responsible for identifying and analyzing potential investments, deal execution and portfolio management, with a focus on technology, healthcare, consumer products and the intersection of each. Mark serves as a board director for Beringea portfolio companies UICO, DIME, Montage Talent and InContext Solutions, and is a board observer for Ranir.
Mark was previously at The Riverside Company, a middle market private equity firm, where he was responsible for evaluating new investment opportunities, conducting due diligence and monitoring portfolio companies. Prior to Riverside, Mark was part of the investment team at DW Healthcare Partners, where he focused on investments in high growth healthcare companies. He began his career as a strategy consultant at Bain & Company.
Mark holds an MBA from the University of Chicago Booth School of Business and a bachelor’s
degree in engineering from the University of Michigan.
Greg is the Founder and CEO of Blis. He is a location data technology expert who has designed and engineered intelligent demand-side and data management platforms.
Greg identified a market opportunity in 2004 to use mobile, wireless technology, and location intelligence as a way of accurately targeting audiences for digital advertisers – Blis emerged as a culmination of these opportunities.
In his role as CEO, Greg oversees Blis’ global business. This includes the management of technical engineering, product strategy, financial management, talent acquisition and international market expansion. The company has expanded across EMEA and Asia-Pacific markets under his leadership and is currently entering the North American market.
Greg has steered the product development of several patented Blis inventions and has also served as a board member of the Mobile Marketing Association UK.
He spends time outside of the office with his family and tinkers with the newest tech devices whenever he gets the chance.
Greg holds a Bachelor of Science Degree in Applied Physics from Glasgow Caledonian University.
Karen is a Partner and Chief Investment Officer at Beringea responsible for making new investments and working with portfolio companies through to exit. Her investments include BlisMedia, Monica Vinader, Watchfinder, InContext Solutions, Utility Exchange Online, Tossed, and Sealskinz.
Karen was previously with the Boston Consulting Group and ran the Watches division of Swiss Army/Wenger. She also has experience with start-ups as both a founder and advisor. Karen has lived and worked in the US, Europe, and Asia, and has an MBA from INSEAD and a BSBA from Boston University.
Harry is President of Blis. He is an adtech veteran and acclaimed entrepreneur.
He co-founded adtech company Amobee, which was acquired by SingTel in 2012 for $321 million, and UK mobile ad agency RingRing Media.
In his role as President, Harry oversees the development of Blis’ international expansion and global commercial partnerships.
Harry has a few medals in his collection – he received the “Rising Star of the Year Award” at the prestigious Media Week Award 2009, and was listed as a Forbes Asia “30 Under 30” Media, Marketing & Advertising Entrepreneur in 2016. He has lived and worked in Europe, the US and Asia.
Harry is also a Partner at boutique investment fund Ballpark Ventures LLP.
Outside of the office, you can find him mentoring young start-ups or cooking up a storm in the comforts of his kitchen.
Parm is responsible for leading and implementing company-wide business programs at Blis to deliver financial and operational benefits.
He is an accomplished, commercially astute and hands-on CFO, with leadership experience gained in both blue-chip and PE/VC backed enterprises.
With over 15 years’ TMT sector experience in developing and managing all financial aspects of company strategy, Parm has a proven ability to build and lead multi-skilled teams that create sustainable and repeatable financial value.
Adam is a seasoned technologist who has worked with top agencies in the media and digital sectors for more than 15 years. He specialises in technical architecture, software development, and business intelligence and analytics.
As Chief Technology Officer of Blis, Johnston is focused on scaling data projects and sourcing additional data partners as part of Blis’ expanding capabilities.
Adam has held senior technical roles at Exchange Labs, Google, VCCP, Tribal DDB, Agency Republic and AKQA during his career.
Outside of work, Adam is a huge Rugby fan and also plays guitar and is lead vocalist in a rock band.
Ben is COO of Blis. He is a proven digital media executive and acclaimed entrepreneur with over 20 years experience across ad-tech, media and agency business. Ben co-founded and sold award winning mobile ad agency RingRing Media to ad-tech specialist Amobee and was part of the exec team that sold Amobee to SingTel for $321m in 2012.
In his role as COO, Ben is responsible for building, implementing, and overseeing all procedural and operational aspects of the Company. Ben plays a critical role in shaping and guiding the future growth and development of the business with a singular focus of realising extraordinary growth.
Ben is bilingual and has dual citizenship – British and French.
Paul is responsible for leading Blis’ commercial expansion across the global alongside a team of truly talented and inspirational people.
Over the last 25 years Paul’s career has seen him work in roles that cover media agency, media owner, sales, communication planning, digital media, mobile and programmatic. Paul has worked at BBH, Motive, Dentsu Aegis, Publicis, News International and Yahoo!
Today Blis has offices in 21 countries selling location data, location insights and location based campaigns to the world’s biggest advertisers. In just 4 years Blis has gone from one office in London to being a world leader in the location advertising technology.
Paul has been privileged to work for and learn from some of the best people in the media industry and considers himself incredibly lucky to still be learning everyday.
Rupert Pay is Vice-President, APAC at Blis. He is responsible for developing agency relationships across the region, by working collaboratively with the local market Managing Directors.
Rupert has 17 years of experience in digital marketing, and has held a number of senior roles in agencies and on the media owner side, in both Sydney and London.
Prior to joining Blis, Rupert was Head of Client Services at InMobi, ANZ and also led the key client account in the region.
Outside of work, Rupert is a huge music fan, embarrassed Nottingham Forest supporter and lover of good food and wine.
Gil is responsible for driving Blis’ ad sales revenue in the U.S. and has built strategic media and marketing partnerships with leading brands over the past 20 years.
Prior to joining Blis, Gil served as Regional Vice President for Thinknear, a location-based mobile competitor in the U.S. Over the course of his career, Gil has worked for both digital media companies such as YuMe as well as professional sports leagues including the National Basketball Association.
Given his background, Gil’s expertise lies in working collaboratively with both agencies and clients in creating strategic, data-driven marketing and media alliances that help drive the business forward.
Outside of work, Gil’s a family man. When he’s not cheering on his son at his travel baseball and soccer games, you can find him at his daughter’s dance recitals and tennis matches. He also enjoys running and recently completed his first New York City Marathon.
Charlie is MD, UK at Blis. Charlie is responsible for managing commercial relationships and driving revenue growth in the UK market. Since joining Blis in 2010 Charlie has grown his team from 3 to 50 and played an integral role developing and launching Blis’ market-leading solutions.
Prior to Blis, Charlie co-founded his own multi-media agency at the age of seventeen, running award-winning campaigns for clients including Adidas, MTV and RedBull. After the successful sale of his company, Charlie joined one of the world’s largest digital sports publishers.
Regina Goh is the Managing Director, Asia at Blis. She oversees business in Asia, managing expansion and propelling the sales and operations teams toward continuous profitable growth in the region.
With 16 years of experience in the mobile and digital consumer business, Regina has worked in global digital and mobile advertising companies, including InMobi, RealNetworks and Millennial Media.
She has held several senior management positions in sales, brand advertising, product management, business development and more for multiple Asian markets. Regina is a respected member of the Interactive Advertising Bureau (IAB) Programmatic Committee in Singapore, following her role as Co-Chair of the Mobile Committee where she spearheaded initiatives to drive investment in mobile advertising sectors.
Outside of work, Regina is a scuba diving enthusiast and has combed various diving spots in Asia over the last 14 years.
Nick is an experienced mobile and digital industry leader who has successfully managed regional business operations and client relationships at digital marketing firms in Australia for more than 12 years.
Currently Managing Director of Australia and New Zealand at Blis, Nick is focused on expanding the company’s presence in the region by developing existing partnerships and introducing the firm’s location-based intelligence to the market.
Prior to Blis, Nick oversaw regional business operations as General Manager at Amobee and managed client relationships at mobile innovation firm Digital Turbine (MIA), where he delivered mobile solutions for numerous brands.
Outside of work, Nick spends time with his wife and young son – so has now much less time visiting galleries, watching live music or buying art pieces! Still manages going to the Sydney Swans.
Richard overseas Blis’ operations across the whole of Asia and is focused on managing the company’s expansion, as well as propelling the sales and operations teams towards continuous profitable growth.
His role is aimed at developing existing partnerships to fully utilise the smart audience behavioural insights that Blis generates by tapping into its proprietary location-based data. Richard plans to introduce the firm’s self-serve demand-side platform (DSP) and location-based intelligence to the market.
Prior to his appointment at Blis, Richard was the General Manger for Asia at Amobee, a global digital marketing technology company.
With over 14 year’s industry experience across multiples geographies and having previously held senior positions at companies like Microsoft & Yahoo!, Richard is an accomplished digital marketer and brings across a wealth of knowledge in sales, ideation, strategy & planning through to execution.
Richard Andrew graduated from University of Surrey with a BSC in Business Computing.
Pannum is MD, Middle East, Blis. She spearheads regional business development by introducing Blis’ data-driven advertising technology to global, Dubai-based media agencies, servicing brands in the region.
Puja has over 15 years’ experience in digital media. She was Group Head AOL Inside Sales Team in the UK, before re-locating to Dubai after being approached by Yahoo Middle East to become UAE Country Manager.
Dan’s role is centred on building the leading global Exchange for qualified location-enabled media. He brings significant mobile adtech experience to Blis having previously held senior positions at both PubMatic and Amobee.
Having been mobile-first since 2000, Dan started his career in product management before moving into programmatic trading and he cares deeply about enhancing the quality of mobile ads for a better consumer experience.
In his spare time, Dan is a recent convert to the joys of running and has been known to occasionally get his air guitar out for when he hears “Sweet Child O’Mine.”
Based in Düsseldorf, Attila is spearheading regional business development by introducing Blis’ industry-leading location data advertising technology and products to DACH-based media agencies servicing brands in the region.
Prior to Blis, Attila worked at Teads as VP International Sales and was, next to all international brands in DACH, in charge for global strategy for two verticals: Automotive and Finance. Before this time he has been hired by Bloomberg L.P. as Regional Director for UK, Scandinavia, DACH and the Middle East, based in London. Here he oversaw digital, mobile and print sales for Bloomberg Businessweek.
Before Bloomberg, Attila held the position of Head of Sales at The Economist Group in Frankfurt where he oversaw media sales, Corporate Network & supported Economist Conferences in DACH, Scandinavia & Turkey, and has also amassed experience at major broadcast outlets like CNN and CNBC.
Andrew is responsible for Blis’ global communications and PR activities, as well as marketing operations in APAC.
Andrew is a seasoned tech marketing and communications expert, Chair of the IAB SG Mobile Committee and former Telecoms, Media and Technology journalist. Highly experienced in PR, content and brand communications with particular expertise in mobile and media tech, Andrew has previously held senior and consultancy roles at TBG Digital, OpenMarket, MX Telecom and Mobile Interactive Group.
Andrew has more than 18 years’ experience working with, and reporting on tech companies, digital agencies, media companies and Telcos all over the world. He has written for publications including The Times, FT, Marketing, New Media Age, Information Week, and 3GSM World Focus.
Outside of work, Andrew enjoys music, art, design and literature and the odd glass of Scotch.
He graduated with an honours degree in Philosophy and Economics from Southampton University. He also holds post graduate degrees in Journalism and Law.
Amy is Head of Product at Blis and is responsible for high level product strategy and development alongside the release of new revenue streams and products into the market.
Amy leads her team to achieve goals, surpass expectations and push boundaries. She is constantly looking for new ways of delivering Blis’ vision: To provide Blis customers with the best technology, the highest levels of innovation and outstanding customer service.
As one of the original Blis employees, Amy has grown her career over the last few years from an entry level role in partner relationships through to heading up both Operations and Product sequentially.
Her experience working in Operations means than Amy has a thorough understanding of the RTB landscape from all angles; from publishers, SSPs, DSPs through to 3rd party data providers.
Outside of work, Amy enjoys music, literature, competitive sports and travelling. She graduated from Bath University with an BA in Modern Languages and enjoys any opportunity she has to use them.