A Day in the Life - Blis

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A Day in the lives of: Adrian Kwek, Agency Group Head, Blis Singapore, and Franny Geng, Campaign Manager, Blis Hong Kong Asia

So you want to know what it’s like to work at a location advertising company? It’s not all crunching numbers and client meetings, we also have fun! Well, after the work is done, that is.

Today we follow our busy Group Head, Adrian Kwek and Campaign Manager, Franny Geng, around the Singapore and Hong Kong offices all day to get to know them a little better.

Adrian Kwek, Agency Group Head


How long have you been at Blis?

It’s been about 23 months. Yes, I count in baby years.

What are your responsibilities?

I look after the revenue growth for my group of agencies. To achieve their goals, I find the best digital and mobile solutions for campaigns and pitches. Above all, I’m the Blis ambassador for the agencies under my care. I make sure everyone knows about us and that they will be confident to use Blis.

Give us a brief breakdown of what an average day looks like for you?

Monday mornings kick off at 8:30am, but before I can interact properly with another human being, I need my hot Americano.

From 9am to 11:30am we have meetings, followed by lunch at the office. I use this break time to catch up on online news and gossip around the world. This way I’ve got some talking points ready when I’m networking.

From 2-3pm I do a little email and administration, and for the rest of the day I’m usually in meetings or having coffee or drinks with agencies and members of the media.

Most memorable moment at Blis?

For our “Blis Day Out”, the whole company went to MegaZip Adventure Park in Sentosa. It was physically draining after struggling to clear the obstacles at the MegaZip, but the breezy boat trip to Lazarus island was a great way to wind down the unconventional exercise.

Name three celebrities dead or alive you’d like to have dinner with?

For some reason I am nostalgic for the humanitarian and pop icons of 1997. I would have to sit down with Michael Jackson, Princess Diana and Mother Theresa. Preferably not all at once though…

Your next holiday destination is…

I’d love to visit London for a date with the Queen…

Franny Geng, Campaign Manager


How long have you been at Blis?

Since we launched in Hong Kong, so nearly four months.

What are your responsibilities?

I keep a close eye on campaign performance to make sure it meets the advertiser’s strategic objectives. This means maintaining a close relationship with clients and agencies to ensure we’re really impressing them. Another big part of my job is to support the sales team to help them execute an effective media plan.

Give us a brief breakdown of what an average day looks like for you

I can’t start the day without a hot Jasmine tea; it really helps me wake up and focus! Tea has less of a comedown than coffee, so I can stay alert the whole day.

The first thing I do is review all the existing campaigns by looking through all the data (at this point my brew needs a top up.) There’s hardly any time for a proper lunch break, so I have a quick salad at the office while setting up new campaigns. After lunch I go through all the tickets from the sales team.

Towards the end of the day we’re wrapping up our activities with an update and reviewing campaigns with the sales team, ready to continue tomorrow!

Most memorable moment at Blis?

Our happy hours are always memorable and filled with funny moments. Our office is in Wan Chai, so there are plenty of buzzing venues for some team bonding after work.

Name three celebrities dead or alive you’d like to have dinner with?

It’s hard to pick just three but the first would be Vincent Van Gogh. I’d like to know how he really died and what actually happened with his ear. Then, I’d quiz him on whether he’d like to die young as one of the world’s most famous painters, or choose a long successful life but be quickly forgotten after death.

The next ‘celebrity’ I’d like to meet is God. I’d like to know what he looks like and whether he’s satisfied with what we’ve done to his world.

The last celebrity would be Jack Ma. He could probably tell me a thing or two about the current challenges and the future of e-commerce in China. Hopefully dinner is on him.

Your next holiday destination is…?

I’m a huge fan of Post-Impressionist art, so I’m planning on going to Amsterdam to see the Van Gogh Museum. I can probably find out more about what happened with the ear when I get there.

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